Tag: generation z

Generation Z is the demographic group born in the mid-1990s to mid-2000s.  This places some Gen Z’s around 25 years old.  The next group of consumers for your business.

Generation Z’s have grown up on the internet and are extremely comfortable with technology and Social Media. (Wikipedia)  If your business does not have a strong Social Media Marketing strategy they will swipe their way past your information to a competitor that has a strong strategy.

Generation Z has a very high expectation from brands and businesses.  They also make quick decisions when deciding on web sites, Social updates, blog posts, emails, etc. read more

October 16, 2018 / / Social Media Marketing

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool.  If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

Marketing correctly on Social Media can be complicated and time-consuming.  If you aren’t doing it right, you will not be very successful.

Here are a few tips to boost your Social game:

1.    Expand Your Horizons

Content is king and getting content out correctly is crucial to your online visibility and reputation.    If you are only focusing on one Social Media site, or only on blogging, or only on email marketing, only posting links or canned images your efforts will not be a huge success. read more

September 28, 2017 / / Digital Marketing

Who is Generation Z?

Generation Z, also known as the iGeneration, Centennials, Post-Millennials, and the Homeland Generation are the demographic group after the Millennials. While there is no definitive starting or ending date for Generation Z, most were born between 1996 and 2010. Generation Z is predominantly the offspring of the Gen X group.

The most significant characteristic of this group is their usage of the internet from a very early age.  Generation Z has grown up online.  They are comfortable with technology and do most of their socializing on Social Media websites. read more

June 5, 2017 / / Digital Marketing

BABY BOOMERS

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1

Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.

  • 91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others.  They favor Facebook and are quite vocal about what they want and how they want it.  Boomers spend 27 hours a week on the internet (2 hours more than 16 to 34-year-olds.)Boomers are more likely to act based on something they see on Social Media.
  • 36% of Boomers 65 years and older use Facebook.5
  • 75% of Boomers use Facebook daily.5
  • 58% are more likely to visit a company’s website after seeing them on Facebook.2
  • Boomers are most likely to complete a questionnaire or poll.2
  • 95% of Boomers prefer email over messenger2 (so send those email newsletters to these folks.)

Takeaway…

  • Use interactive content.
  • Share content that is relevant and offers information they can use.
  • Encourage newsletter sign-ups (and send an email newsletter.)
  • Ask for their opinions, they are very opinionated and not afraid to share their views.

GENERATION X

Generation X, or Gen X, is the demographic cohort following the baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.6 read more

September 6, 2016 / / Twitter

A battle of generations was started on Twitter over the weekend. Baby Boomers threw the first punch and established the #HowToConfuseAMillennial hashtag and all heck broke loose.

The Boomers got a few good jabs in, but the Millennials ended up grabbing the hashtag and fought back.  Gen X sat back and watched the fight, relieved they were not the target.
The hashtag quickly become a top trending topic in the US.

Boomers started out innocently enough.

Ask us to fax something. ? #HowToConfuseAMillennial pic.twitter.com/ZAAXhyDrCa

— Jeff Barrett (@BarrettAll) September 4, 2016 read more

Just when you have finally figured out how to balance your marketing strategies among the Boomers, Generation X, Generation and the Millennials here comes Generation Z.

Generation Z, also known as Post-Millennials, Centennials or Plurals were born in the late 1990s through the 2010s.  The most significant aspect of this generation is the use of the internet from a very young age.  This is the generation that has grown up with technology, interacting on Social Media and using the Social Networks to socialize with their peers.  (Wikipedia) read more