Tag: Facebook
August 7, 2019 / / Social Media

The Pros and Cons of Yelp

  • Do you have a Yelp profile?
  • Do you have Yelp reviews?
  • Do you get constant calls and emails from Yelp Sales Reps offering help to “boost your visibility” on Yelp?

If you have wondered if it’s worth it or not, you need to judge for yourself.

What is Yelp

Yelp is a business directory service and crowd-sourced review form designed to help local businesses by publishing crowd-sourced reviews about businesses. (Wikipedia)

Allowing consumers to view reviews and make purchasing decisions based on these reviews.

Yelp by the Numbers

  1. 35 million unique visitors, on average, visit the site monthly.
  2. Over 184 million reviews were written on yelp (by the end of Q1 2019.)
  3. 45% of consumers say they are likely to check reviews on Yelp before visiting a business.

The five most reviewed business categories on the site are:

  1. Restaurants
  2. Home and Local Services
  3. Beauty and Fitness
  4. Arts and Entertainment
  5. Events

How consumers find reviews on Yelp:

  • 75% use the Search feature.
  • 21% look up the business directly.
  • 1% link to reviews through email.
  • 94% find reviews via Social Media (46% of these people find the links on Facebook.)
  • 03% find business reviews via display advertising.

Pros

Claiming your business profile is free.  Once claimed you can upload photos, menus, services, address, phone number, etc.  You can also add links to your website and Social Media profiles. read more
July 31, 2019 / / Facebook

Facebook by the Numbers in 2019

Facebook is still the Social Networking Goliath, for most businesses it is the main platform used in a marketing strategy, and for good reason.

Here are a few updated stats to show that Facebook has not slowed down its effort to permeate our lives and some very good reasons to start using Facebook to market.

Facebook Mission:

“Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” read more
July 30, 2019 / / Facebook

Facebook Watch Provides Advertising Value

Facebook Watch is the video-on-demand service operated by Facebook.  Launched in August 2017 it provides original video content that is produced for the company by partners.

In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News.  In addition to original programming, Facebook Watch also distributes content licensed from other companies. On November 30, 2018, it was announced that the streaming service had struck a deal with 20th Century Fox Television to stream television series Buffy the Vampire Slayer, Angel, and Firefly. read more
July 22, 2019 / / Facebook

Facebook Changing Its Mobile Ad Format

On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed.  This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.”

Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year.

The F5 design is “simpler, faster and more immersive, putting your communities at the center.”  Overall, it makes it easier for users to find most-used features. read more
July 17, 2019 / / Social Media

3 Threats that Compromise your Privacy on Social Media

There’s been a lot of news about the mining of our personal data by companies (and countries) to use for advertising purposes or other nefarious reasons.

Most Social Media users are shocked to see ads for items they were viewing on the Internet or ads for things they were searching for on Google, even pleas from companies where carts were abandoned to complete the purchase.

While some of these ads can be attributed to a tracking code that websites have to find their visitors on Facebook, etc. there are other ways companies (and governments) get our personal data.  There are also some serious tricks hackers use to obtain more personal information to generate our passwords or even more personal information.  There are also things Social Media users do that put their home and family in danger. read more
April 16, 2019 / / Facebook

Facebook Updating & Improving Ads Manager and Business Manager Features

Facebook announced today, they are working to make advertising on the platform easier and more successful for all businesses.  Thus, they are updating their core business tools, Ads Manager and Business Manager.

The changes will rollout through the year “to help businesses quickly create, manage and analyze ad campaigns.” (Facebook)

Ads Manager Updates

  • New features within the Ads Manager will include:
  • Streamlined Navigation
  • Integrated Search Bar and Filter Bar
  • Nested Campaign View

The campaign creation tools will also be updated with a new copy and paste function that will offer more flexibility when creating and building ads.  There will also be an auto-naming feature that will make it quicker for businesses to customize campaigns, ad sets, and ad names. read more
April 9, 2019 / / Facebook

A Few New Changes to Facebook’s Ad Platform

Facebook has been making a few changes to site of late.  Including a server configuration change that resulted in a wide shutdown of the platform in March.

In addition to this the platform has made some changes to their Ad services.

New Metrics

Facebook has announced it will be removing the Ad Relevance Score on April 30, 2019.  The Relevance Score gave advertisers insight into how well the ad may perform on the site and used this as a part of the process to define its reach.

The Ad Relevance Score will be replaced with three new “more actionable” metrics. read more
February 18, 2019 / / Digital Marketing

4 Digital Marketing Strategies to Increase Leads

Generate quality leads with a stellar digital media marketing strategy.  All too often business owners expect digital media and social media marketing to generate immediate sales, but the funnel with online marketing is very different and misunderstood.

Digital and social media help generate quality leads.  Good lead generation nurtures and educates your online audience until they are ready to buy.  Leads also help to grow referrals for even further sales.

A consumer’s journey begins with awareness of the business, from there the consumer is sent to the website (or into a physical location.)  Once this consumer hits the website (or visits the store) it is now the job of the website to convert these leads into sales. read more
January 24, 2019 / / Social Media Marketing

Social Media Marketing Matters

68% of U.S. adults use Facebook and 74% of those adults visit the site at least once a day.

Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services.

When we look past the funny cat videos, baby pics, engagement announcements, weather updates, local news, etc. Facebook is important for businesses and can have a significant impact on business growth.

What started as a fun college site is now vital for online visibility and growing a customer base. read more