Tag: Facebook Marketing

In case you don’t want to view the video:

FACEBOOK

  • 23 Billion Active Users
  • Used by All Ages
  • 53% Female
  • 1 to 2 Updates per Day
  • Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  • 1 Billion Active Users
  • Largest Demographic: 18 to 29-year-olds
  • 68% Female
  • One Update a Week
  • Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  • 590 Million Active Users
  • Largest Demographic: 25 to 54-year-olds
  • 56% Male
  • 1 to 2 Posts per Day
  • Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  • 250 Million Active Users
  • Median Age: 40
  • 80% Female
  • 30 Pins per Day
  • Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads read more

January 14, 2019 / / Content Marketing

Facebook Marketing for many was rough in 2018.  With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience.

However, if you implemented a few key themes your updates may have retained a reach and kept your audience engaged.

 Buffer and BuzzSumo conducted a major study to determine the type of content that kept Facebook users captivated.  The study combed through 777 million Facebook posts and then took a closer look at the top 500 most popular posts of 2018. read more

November 11, 2017 / / Facebook

Buy a car, find a rare comic book, order food, and now find somewhere to live!

Facebook announced this week that they are adding a dedicated section in their Marketplace for rental properties.

Marketplace Rental Category Makes Sense

According to Facebook, since January 1, 2017 the search volume in its Marketplace tab has grown 3 times globally.

Facebook stated that, “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds of thousands of rental units through partnerships with Apartment List and Zumper.” read more

September 14, 2017 / / Facebook

For those of a certain age we can clearly recall paging through the Sears Catalog every December, marking up the items we desperately wanted Santa to bring us for Christmas. Flash forward to the 90’s and even early 00’s and most of us can relate to the Pottery Barn, Williams-Sonoma, Linen Source, LTD. Commodities (and so many more) catalogs that bombarded our mailboxes.

In 2007, the peak number of catalogs were mailed, totaling 19.6 million.  However, by 2016 retailers mailed out only 9.8 million catalogs. read more

February 7, 2017 / / Facebook

I’ve said it before and I’ll say it again – 2017 is going to be the year of video.

Video provides higher engagement with content, stronger consumer attention and it improves your SEO.  In fact, according to Comscore, using video on your website can increase the chance of a front-page Google result by 53 times.

But, just when you get your video pulled together, the ante is upped, enter Facebook Live Video.  Facebook Live Videos allow users to share live streaming video via their smartphones/mobile devices.  The feature is available to all Facebook Users with a Profile or Page. read more

September 30, 2016 / / Facebook

Facebook Business Pages are not going anywhere any time soon.  I have been talking to business owners about Social Media, conducting seminars and providing full-service management of Facebook Business Pages for marketing and advertising services for nearly a decade.  During this time I heard many reasons for why businesses did not think they needed to bother with Facebook, including the thought that they were just a fad.

Well, Facebook recently released some numbers regarding the popularity of their Business Pages, and it proves more companies and organizations understand the importance of this tool in relation to the growth and relevance of their business. read more

August 8, 2016 / / Facebook

Facebook has quietly rolled out a new layout for Business/Brand Pages.  The new format features a cleaner layout and a more organized look and feel.

The new layout has been popping up on a few Pages here and there this past summer.  At the time Facebook claimed they were only a test and made no indication that the new layout would become permanent for all Business Pages on the site.

However, as of last week most Businesses have seen the change to the layout and any Business Pages that have not seen the format change will very soon. read more

July 5, 2016 / / Facebook

The more important Social Media Marketing becomes the harder it is to approach it as a do-it-yourself marketer.

Facebook is a free site, it started as a free platform and is still free.  Any person, business, organization or group can use it at no cost, that’s zero dollars.  Set up a Page and grow your audience and you can market to your network all day, every day for free.

Additionally, Facebook is a remarkable place to grow a business and generate new sales and revenue.

Facebook is a big part of the average adult’s daily habits.  Over 70% of online adults are using Facebook and they spend quite a bit of time on the site researching products and services, reading reviews and learning about new businesses, products and services. read more

May 27, 2016 / / Facebook

Local home service companies have always relied on the phone book and mailers to gain new customers and generate leads.  This has worked great, but the game has changed.

Facebook marketing and advertising has better pricing, better reach and better results than any other advertising source.  Facebook Ads reach 89% of the intended audience, most other online advertising only reaches 38% of the intended audience.1

  • 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.2
  • 71% of consumers have an improved perception of brands when they see positive reviews on Social Media.3
  • 81% of people said they are influenced by what their friends share on Social Media.4

Your business simply must have an active Social Media presence.

The New SEO

Additionally, given the fact that there are usually several other HVAC companies in any given area it is important to be more visible online.  SEO becomes an important criteria for HVAC business owners.  Hiring companies to increase their SEO, optimize their websites or pay for Google AdWords. read more

May 26, 2016 / / Content Marketing

Social Media is fast becoming the main way to reach new customers and generate revenue.  Nowhere else can you reach billions of people in one place?

While those billions are scattered across the world, chances are there are several million people on Facebook who would be potential customers for your business.  Yet so many businesses still are not taking this seriously.

There are now over 50 million small businesses on Facebook, yet only 3 million of them are advertising.  There is a huge opening for businesses to corner their market. read more