Tag: Facebook Ads

November 6, 2014 / / SEO

How SEO is done is complicated; what it does is not.

When the people looking for your products and services find your website near the top of the Search Engine Results Page (SERP) your website is considered “optimized” for the terms that were searched. The trick is to find the words and phrases people will put into the search box to find you.  For example, if you are an attorney and never use the word lawyer in your website text, people who search for lawyer may not find your website. Internet searches have also become more sophisticated. People tend to use phrases and questions to define what they are looking for.  For example someone who needs a Will might search: “Lawyer in Chicago who handles estate law.”  If you are an attorney, and your website never mentions estate law or that you are in Chicago, your competitors will likely end up with this client. read more

November 3, 2014 / / Digital Marketing

I have a friend, who has been an insurance agent for over 30 years. And he is good at what he does. He helps his clients find the right insurance and financial products for their families, their businesses and themselves.  He has weathered a lot of changes in the insurance industry – both in the way insurance is sold and the products available, and he has been diligent about keeping up with all of those changes. He has gone from a “captive” agent at one company to an independent agent, representing several carriers. In short, he is an expert in the field of insurance. read more

October 30, 2014 / / Facebook

As a Social Media Marketer, when I think of Facebook, I think of Business Pages and how I can help companies can use them to engage customers, service existing customers and make sales.  But when I start talking to many business owners, they immediately think of the Facebook they use to communicate with family members, play Candy Crush and catch up on old high school sweethearts.

They have been told to use Facebook to market their products and services, but misunderstand the difference between the personal and business platforms.   Some try to turn their personal pages into billboards for their companies.  There are a couple of problems with this. First, personal Facebook pages require a friend request and acceptance. Not every customer wants to be a business owner’s friend.  The larger issue is the fact that these pages often mix business and personal posts in inappropriate ways.  (A website client of ours uses his Facebook personal page advertise his company, filling it with coupons and sales, which could alienate some of his real friends. He also posts revealing photos of his wife and “off color” jokes between his close friends, which might alienate his business fans.) read more

October 20, 2014 / / Content creation

Until the cusp of the 21st Century, marketing books were pretty standard. The four P’s of marketing were immutable.  Products were Priced based on demand and Placed (sold) in stores. Promotion consisted of magazine and newspaper ads, signage and personal selling.  While there were a few tweaks in newer editions, the only major revisions to marketing books were made in the mid-20th century when television and radio became popular.

The 1980’s and 1990’s saw the precursors of social networks, and while some pioneering salesmen may have been hawking their wares there, the use of social networks as marketing vehicles was not on the radar of most people. In 1993 the World Wide Web became available to the general public, and along with it Email and online sales/auction sites. Some marketing books from that time included chapters on the Internet and websites and books about going “online” started to appear. read more

April 10, 2014 / / Facebook

As marketers, we pay attention to what is working in our marketing strategies and to try to make the changes to capitalize on those things. So, while Facebook’s tweaks to their platform may, at times, seem annoying to those of us who run marketing campaigns on this platform, the truth is that they are only doing what we do. They continually evaluate their website and make the changes that they believe will make it more valuable to their customers.

The newest change was officially announced yesterday on its Business News Page.  The ads on the right sidebar will be re-configured to more closely resemble ads in the Newsfeed.  While the full rollout of this change is set for later this year, watch for some advertisers to start using this new ad design later this month. read more