Tag: Digital Media Marketing

June 11, 2019 / / Digital Marketing

Regardless of the size of your business deciding who will handle your digital marketing needs is a standard question.

Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.

There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.

Here are 3 reasons why outsourcing makes sense.

1.    Outsourcing Makes Cents

Seriously though, outsourcing does save your business in the long run.  Hiring staff usually requires a somewhat steep salary.  The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manger is $99,914.  Not to mention the health benefits, vacation, sick pay, unemployment insurance, workers’ comp insurance, etc. read more

July 24, 2018 / / Digital Marketing

Over 2.1 million negative1 mentions about businesses are made on Social Media every day in the U.S and nearly half of all digital buyers worldwide2 state reading reviews, comments, and feedback on Social Media influences their shopping behavior.

Managing your online reputation is just as important as sending out postcard of coupons or posting a sales special on Facebook.

Your reputation on social media revolves around the community you build and the content you publish.3

Improving Your Online Reputation

Tip #1: Listen Socially

In order to improve and maintain your online reputation you need to monitor Social Media for mentions of your business, also known as “Social Listening.”  This allows you to gauge how others view your products and perceive your business. read more

January 11, 2018 / / INFOGRAPHIC

We are nearly halfway through the first month of the new year. Vacations have ended, holiday celebrations are over, it’s time to get to work.

Make 2018 the year your business finally masters Social and Digital Marketing and Advertising.  It’s time to take this seriously and leverage the online tools to your business’ advantage.

If you still have not accepted Social Media or Digital Media marketing, here are a few reasons why you need to change your mind:

Choose Social Networks that work for your audience, if your targeted customers are using Facebook you need to use Facebook.  If your audience is a younger crowd using Snapchat, your business needs to use Snapchat. read more

June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives. read more

August 25, 2016 / / Digital Marketing

I think that even Bernie Sanders was surprised at how much money his campaign raised.  While he was not able to secure the nomination for president, he continues to draw an enthusiastic group of supporters to him.

He would like to leverage that support into a continuing political movement. However, this week half of his staff became disillusioned and walked away from his new outreach project.

Their disillusionment was not that they stopped believing in the cause … or in Bernie. The problem was that the man that Bernie put in charge of the political outreach is older and steeped in the politics and technology of yesterday.  His idea was to solicit donations from large corporations and other rich donors, and then use the funds for an extensive television ad campaign.  He was unwilling or unable to understand what had made Bernie’s run so successful. read more

February 24, 2016 / / Content Marketing

A study published in 2011 found that 70% of people would not buy from a company with a poorly designed website.   And that was before the mobile revolution.  Today, most people are accessing the Internet from mobile devices, and 57% of them would not recommend a business after a disappointing mobile experience; 52% said that they would likely make their purchase from another company.

So what makes an experience “poor?”

Have you ever walked into a room that made you feel on edge?  Even if we can’t immediately put our finger on the problem, most of us have felt uneasy or uncomfortable when walking into certain rooms.  Maybe it was the clutter on every flat surface … or the color scheme that clashed … or too much furniture that felt claustrophobic instead of cozy … or the “cold” stark feeling of a sparsely furnished room. read more

February 17, 2016 / / Content Marketing

My mother and I were eating at a local restaurant the other day when I got a message from Target.  I have the Target app and there was a Target store across the street. They invited me to their store for a “special” deal.

At the same lunch, I opened my Facebook app and found a coupon for another area store. I don’t follow this store, but they apparently had a “local awareness” ad running on Facebook.

Additionally, at the top of my News Feed was a link welcoming me to the restaurant and the opportunity to view all of the comments my Friends had made about the restaurant.  It also provided me with a link to see other reviews left on Facebook, because the restaurant had their Place Tips turned on and had an active Facebook Page. read more

August 12, 2015 / / Social Media

When Social Media Marketing first entered the scene there were a few industries that thought they could never participate in marketing on the Social Sites due to privacy issues and other regulations.

Medical facilities and physicians were among these industries.  Many thought that it would infringe upon patient’s rights and privacy.  What they did not understand is that a solid Marketing plan, focusing on the foundation of the organization would be an asset to their operation.

Studies have recently shown that the younger generation is more likely to go on-line to get answers for general health questions and 60% of Social Media users trust Social Media updates related to health and wellness. read more

August 12, 2015 / / Social Media

Almost everyone has been  a victim to the “over-sharer” on Social Media.  While some people occasionally share too much in “real life,”  Social Media has become an outlet for TMI (too much information).  The company that gets too familiar, or the celebrity who gets paid to promote products and promotes unsubstantiated information to a trusting public.

Kim Kardashian has come under fire for her social updates about her morning sickness pills, and then shared a selfie that, by most standards, would be considered inappropriate. read more

July 19, 2015 / / Facebook

Move over Like Button and make room for the Buy Button.

Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want.

Facebook is currently testing shops within Facebook Pages.  These are “essentially mini e-commerce sites” (BuzzFeed News) within a Facebook Business Page.  While still in the testing phase there are some Business Pages that have the “buy” button.  This allows the “entire shopping experience to occur within Facebook – from product discovery to checkout.”  (BuzzFeed News) read more