Tag: Digital Marketing

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

June 11, 2019 / / Digital Marketing

Regardless of the size of your business deciding who will handle your digital marketing needs is a standard question.

Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.

There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.

Here are 3 reasons why outsourcing makes sense.

1.    Outsourcing Makes Cents

Seriously though, outsourcing does save your business in the long run.  Hiring staff usually requires a somewhat steep salary.  The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manger is $99,914.  Not to mention the health benefits, vacation, sick pay, unemployment insurance, workers’ comp insurance, etc. read more

May 21, 2019 / / Marketing

Life moves fast these days.  Marketing must move fast and if businesses want people to take notice of their products or services.

It’s no secret – people are visual learners and are far more likely to connect with a brand and make a purchase if the visual parts of their brains are pandered to. (Piktochart)

Images and visual content are a requirement to effectively market socially, digitally, and even in print.

  • Images are processed in the brain 60,000 faster than text (3M).
  • People retain 65% of information if it is presented with relevant visuals (Brain Rules).
  • 80% of people skim content when reading online. And the average person only reads 28% of text on a website (Nielsen).
  • 93% of all human communication is almost non-verbal, which means that our brains prefer to perceive visual cues (DMP).
  • 65% of the human population are visual learners (Social Science Research Network).
  • People will actually spend 10% more time looking at visuals on a website than reading text (Nielsen).
  • read more

    March 25, 2019 / / Content Marketing

    Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

    Nearly a decade in and Content is still King when it comes to effectively marketing a business’ services or products.

    Content Marketing isn’t going anywhere.

    Creating an effective Content Marketing strategy requires a consistent content creation and posting. read more

    March 6, 2019 / / Digital Marketing

    According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year.  Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion.

    It is probably no surprise that the biggest players in digital advertising are Facebook and Google with a combined market share of 60 percent.  However, Amazon continues to challenge these giants with an expected ad growth of more than 50% in 2019. Notably, mobile advertising will continue its rise with its share of digital ad spending, totaling around $87 billion. read more

    November 29, 2018 / / Digital Marketing

    Hard to believe that we are headed into the final month of 2018.  As predicted, video marketing was important and influencer marketing is becoming a necessity.

    However, there are several other marketing strategies you need to watch for in 2019 and be ready to jump into if you want continued success.

    1.    Smart Speakers

    Smart speakers have become a preferred search method for many consumers.  In fact, 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.

    As more consumers rely on smart speakers, there will be more online efforts to provide online audio content.  Additionally, there will likely be more advertising opportunities on these platforms in an effort to monetize the oral content. read more

    August 27, 2018 / / Consumer Marketing

    Twenty years may seem a long time to our younger readers, but for many of us, the years have flown by and it doesn’t seem possible that Y2k was almost 20 years ago.

    During that time the marketing landscape has changed dramatically, catching many business owners off guard. In 2000 the advertising was largely done on network television, radio, print newspapers and magazines. Not every company believed they needed a Website.

    In 2018 media consumption is on platforms that didn’t exist in 2000, like Facebook, Twitter and Instagram. Some people have not only stopped watching network TV, but some have also eschewed cable to spend their time on YouTube, Netflix, Hulu and Amazon. While Yellow Pages were alive and well at the turn of the last century, most people now search for businesses on digital media. Furthermore, visits to stores are being replaced by online shopping. Smart phones are often where purchases are made. read more

    August 23, 2018 / / Digital Marketing

    “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or not the windshield wipers are on.” (Wall Street Journal)

    This data has potential beyond vehicle operation and automaker information.  Auto manufacturers are interested in the potential new revenue stream that could come from monetizing this data.  Automakers could have the ability to build a Google type ad platform, allowing businesses the ability to be put in front of drivers at opportune times. read more

    July 24, 2018 / / Digital Marketing

    Over 2.1 million negative1 mentions about businesses are made on Social Media every day in the U.S and nearly half of all digital buyers worldwide2 state reading reviews, comments, and feedback on Social Media influences their shopping behavior.

    Managing your online reputation is just as important as sending out postcard of coupons or posting a sales special on Facebook.

    Your reputation on social media revolves around the community you build and the content you publish.3

    Improving Your Online Reputation

    Tip #1: Listen Socially

    In order to improve and maintain your online reputation you need to monitor Social Media for mentions of your business, also known as “Social Listening.”  This allows you to gauge how others view your products and perceive your business. read more

    June 5, 2017 / / Digital Marketing

    BABY BOOMERS

    Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1

    Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.

    • 91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others.  They favor Facebook and are quite vocal about what they want and how they want it.  Boomers spend 27 hours a week on the internet (2 hours more than 16 to 34-year-olds.)Boomers are more likely to act based on something they see on Social Media.
    • 36% of Boomers 65 years and older use Facebook.5
    • 75% of Boomers use Facebook daily.5
    • 58% are more likely to visit a company’s website after seeing them on Facebook.2
    • Boomers are most likely to complete a questionnaire or poll.2
    • 95% of Boomers prefer email over messenger2 (so send those email newsletters to these folks.)

    Takeaway…

    • Use interactive content.
    • Share content that is relevant and offers information they can use.
    • Encourage newsletter sign-ups (and send an email newsletter.)
    • Ask for their opinions, they are very opinionated and not afraid to share their views.

    GENERATION X

    Generation X, or Gen X, is the demographic cohort following the baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.6 read more