Tag: customer service

January 24, 2019 / / Social Media Marketing

68% of U.S. adults use Facebook and 74% of those adults visit the site at least once a day.

Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services.

When we look past the funny cat videos, baby pics, engagement announcements, weather updates, local news, etc. Facebook is important for businesses and can have a significant impact on business growth.

What started as a fun college site is now vital for online visibility and growing a customer base. read more

March 26, 2018 / / Social Media

Most businesses understand the importance of customer service, a necessary component of a successful company.  Good customer service is typically shared with friends and family, but word about bad customer service spreads like fire and it can harm your business efforts.

These days, consumers are looking to Social Media to get assistance, in fact 42% of consumers are now using Social Media to express complaints and seek resolutions to their issues.

Additionally, people requesting assistance or sharing a complaint on Social Media expect a response from the business within 60 minutes and 32% will not wait longer than 30 minutes for a response.  It gets even more critical during the night, over weekends, or outside business hours with 52% of consumers expecting a response. (Convince and Convert) read more

October 11, 2017 / / Customer Service

Long before there were Social Media sites, way back even before there was the internet, consumers have relied on what others say about products and services.  Whether it was advice from a neighbor or friend, a recommendation from a co-worker or family member or reading the latest Consumer Reports, people wanted to know about a product/service before committing to a purchase.

The internet, most especially Social Media, has made this much easier.  Today, consumers have a vast library of customer reviews and product ratings right at their fingertips. read more

August 14, 2017 / / Customer Service

Reviews of products or services can be crucial to the success of a business. 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase and it is reported that 90% of American consumers read reviews before making a purchase.

Customers want to leave reviews and potential customers want to see reviews.  It is crucial for your business to ask for online reviews and make them accessible to your audience.  Whether you like it or not customers may not purchase from your business if you do not have reviews. read more

Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days. read more

March 27, 2017 / / Facebook

The current climate of Social Media can be a bit hot as of late.  Updates people feel very strongly about tend to draw some serious commenting, often not very pleasant.  While most of the really nasty, negative comments are aimed at personal updates or news articles, occasionally negative feedback or comments make their way to a business page, perhaps even to your business page.

Here are 3 tips for handling these comments like a Social Media Marketer without damaging your reputation.

1.    Be Polite and Helpful

Even when you don’t want to be nice, be nice!  Again, this is a very public display of how your business’ customer service issues.  Respond directly to the commenter and attempt to correct any issues.  Highlighting your customer service skills for everyone to see will let potential customers see your willingness and readiness to address and solve any problems, contributing to your company’s overall reputation. read more

February 8, 2017 / / Social Media Marketing

Over 75% of adults online are using Facebook and over half use other Social Media sites.  Social Media is a powerful tool for businesses to use to reach more people and get their message out to a large audience of potential consumers.

Additionally, 97% of consumers report that Social Media affects their purchasing decisions.  If you aren’t conveying the right image or message your business could be missing out.

Are you using your Social Sites effectively and appropriately?

Hootsuite asked their Social followers what brands did that annoyed them most on the Social Sites. The top two things that were most consistently mentioned were businesses that focused on over promotion of their products/services and companies that tried to be the “cool” kids. read more

January 3, 2017 / / INFOGRAPHIC

infographic-2017-resolutions

  • Use Social Networks that work.
  • Be Consistent with updates and activity.
  • Listen to what your audience and customers have to say.
  • Consistently brand your business across all platforms.
  • Know who your target audience and customers are.
  • Stay ahead of your competition.
  • Be visible across all platforms.
  • Provide excellent and timely customer service on the platform of your customers’ choice.
  • Engage with your audience.
  • Communicate a clear message.
  • Be appropriate, avoid religion and politics and anything else that will showcase your business in a bad light.
  • Always be reliable.
  • Establish trust and grow a loyal following.
  • Run a quality advertising campaign every day.
  • Set and track goals.
  • Write and publish a blog to your website weekly.
  • Send weekly newsletter emails.
  • Track your success.
  • Work your plan.
  • Define your strategy.
  • Measure your results.
  • read more

    June 6, 2016 / / Facebook

    Facebook is a powerful tool for marketing and advertising.  But in order to take full advantage of the platform there are things you need to do.

    If you are trying to do a marketing campaign on your own or you have hired a Social Media agency to manage your campaign you need to make sure the following items are in place.

    If you can’t answer yes to all 10 questions below you need to hire someone who can help you get your account where it needs to be to effectively use it for marketing and advertising. read more

    May 26, 2016 / / Content Marketing

    Social Media is fast becoming the main way to reach new customers and generate revenue.  Nowhere else can you reach billions of people in one place?

    While those billions are scattered across the world, chances are there are several million people on Facebook who would be potential customers for your business.  Yet so many businesses still are not taking this seriously.

    There are now over 50 million small businesses on Facebook, yet only 3 million of them are advertising.  There is a huge opening for businesses to corner their market. read more