Tag: conversion

May 22, 2019 / / Video Marketing

If content is king, then video is queen.  Video is an important piece of all marketing strategies. In fact, 60% of marketers currently use video in their marketing campaigns with 73% planning to create even more video content in the future.  (Social Media Examiner)

Here are a few more compelling reasons to use video in your marketing plan:

  • Video is projected to make up 80%of total web traffic this year (Cisco).
  • Conversion rates are boosted by 86% when there is a video on a landing page (CrowdRiff).
  • 25% of consumers say that they don’t find a company nearly as appealing as others if they don’t have a video (Animoto).
  • Articles that contain video content reportedly get 300% more inbound links than video-less posts (KissMetrics).
  • Email with video has a possible 300% increase in click-through rates (Cisco).
  • 74% of consumers are more likely to purchase a product after watching a demo video about the product (Cisco).
  • read more

    October 22, 2018 / / Content Marketing

    Social Media allows your business to attract an audience, interact with customers, engage with potential new customers, inspire followers to recommend your business, and showcase your business.  However, the goal of Social Media is driving those people to your website, store, or office with the hope they will become paying customers and you will convert those followers into sales.

    Unfortunately, it isn’t as easy as posting a link to your online store or a picture of one of your products.  Social Media requires posting content that will encourage followers to click the link, or share the link, or pick up the phone and call you. read more

    March 1, 2018 / / Video Marketing

    Video marketing is a crucial part of a marketing campaign.  Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post.

    By 2020 it is estimated that video will make up more than 80% of all consumer internet traffic, in the U.S. video will make up 85%.

    Currently nearly half of all internet users look online for a video related to the products and services they are interested in prior to even visiting a business/store.

    Here are a few more reasons why your business must incorporate video into your marketing strategy now. read more

    March 9, 2017 / / Video Marketing

    Video is a crucial, necessary, and important part of any marketing strategy.  In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.

    Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions.   Generation Y shoppers are 264% more likely to share product videos when shopping online. read more