Tag: Content Marketing

Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.

Social Media is powerful, inescapable, and it is here to stay.

It’s time to up your Social game and get serious with your strategy.  Here are 6 secrets for your Social Media Marketing Success.

1.    Make a Plan

Social Media interaction reflects on your overall business, consistency is important.  Whatever you do on Social Media needs to be done consistently. read more

July 8, 2019 / / Marketing

We are now half-way through 2019 and we are skating toward 2020.

It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques.

Here are the Top 5 Strategies, according to Digital Success, to incorporate into your marketing plan.

1.    Optimizing for Voice Search

Voice search optimization can no longer be ignored, especially if you are a local business looking for new customers.  According to BrightLocal, 58% of consumers have used voice search to find local business information within the last year and 46% of voice search users look for a local business daily. read more

Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach.  Mistakenly thinking that just keeping the page active will keep their audience interested.

Not true!

Adobe recently conducted a study of 1,000 consumers in the U.S. that outlines what annoys these folks most about the content businesses are sharing socially. They found that 3 out of 5 people experiencing one of the situations below would prevent them from making a purchase. read more

April 8, 2019 / / Content Marketing

Please take a look at our Portfolio, showcasing some of our work…(then call us and put us to work for you!)

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March 25, 2019 / / Content Marketing

Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Nearly a decade in and Content is still King when it comes to effectively marketing a business’ services or products.

Content Marketing isn’t going anywhere.

Creating an effective Content Marketing strategy requires a consistent content creation and posting. read more

February 20, 2019 / / Voice-Activated Search

It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and 30% of web-browsing will be done without a screen.

Currently 20% of all Google searches are voice searches.    Voice search is also more mobile and locally focused.  If you are only optimizing your website for views you are missing a segment of searches that could be costing you business.

In addition to website SEO and Social Media optimization you will now need to optimize your business for voice-activated searches for assistants like Alexa, Cortana, Siri, and Google Home. read more

February 18, 2019 / / Digital Marketing

Generate quality leads with a stellar digital media marketing strategy.  All too often business owners expect digital media and social media marketing to generate immediate sales, but the funnel with online marketing is very different and misunderstood.

Digital and social media help generate quality leads.  Good lead generation nurtures and educates your online audience until they are ready to buy.  Leads also help to grow referrals for even further sales.

A consumer’s journey begins with awareness of the business, from there the consumer is sent to the website (or into a physical location.)  Once this consumer hits the website (or visits the store) it is now the job of the website to convert these leads into sales. read more

January 14, 2019 / / Content Marketing

Facebook Marketing for many was rough in 2018.  With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience.

However, if you implemented a few key themes your updates may have retained a reach and kept your audience engaged.

 Buffer and BuzzSumo conducted a major study to determine the type of content that kept Facebook users captivated.  The study combed through 777 million Facebook posts and then took a closer look at the top 500 most popular posts of 2018. read more

October 22, 2018 / / Content Marketing

Social Media allows your business to attract an audience, interact with customers, engage with potential new customers, inspire followers to recommend your business, and showcase your business.  However, the goal of Social Media is driving those people to your website, store, or office with the hope they will become paying customers and you will convert those followers into sales.

Unfortunately, it isn’t as easy as posting a link to your online store or a picture of one of your products.  Social Media requires posting content that will encourage followers to click the link, or share the link, or pick up the phone and call you. read more