Tag: content management

Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach.  Mistakenly thinking that just keeping the page active will keep their audience interested.

Not true!

Adobe recently conducted a study of 1,000 consumers in the U.S. that outlines what annoys these folks most about the content businesses are sharing socially. They found that 3 out of 5 people experiencing one of the situations below would prevent them from making a purchase. read more

February 10, 2017 / / Video Marketing

An Explainer Video is a short, fun and informative video that is usually 2 – 3 minutes long but in some cases (like this video which runs at 3:22) can be longer. Because it is light, entertaining and fun to watch it captures and retains viewers more effective than just text or boring videos.”

Videos in general generate higher engagement and a larger organic reach than written content or images. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic. read more

June 8, 2016 / / Facebook

The Facebook F8 Conference is always a big event each year and this year was jam-packed with new information about the Social Media Goliath.

One of the topics they presented took a look into the most valuable feature of the platform, “News Feed: Getting Your Content to the Right People.”  This topic is very relevant for users as well as brands.  Facebook’s VP of Product Management, Adam Mosseri, provided an overview of how the News Feed works.  Sharing some insight into how users see content in the News Feed. read more

May 28, 2016 / / Content Marketing

Several years ago, in the early stages of Social Media Marketing, we were hired by a local company to manage their Social Media Marketing Campaign.

As was typical at the time, the business manager knew Social Media was important for growth, but the owner was skeptical.

We got about 2 weeks into the month when they called us to say they wanted to cancel our services.  They didn’t see the value of paying us to “post stupid, silly photos.”

Over the next few years we have run into a few people who thought that Social Media updates were not a serious part of the marketing package and that the posting could be done by one of their employees or interns. read more

October 15, 2014 / / Digital Marketing

When we started talking to business owners about on-line Social Networking in 2007, we believed that in order to maintain the authenticity needed to successfully engage with their customers, the owners needed to run the campaigns themselves. We spent most of our time training them, giving presentations and answering their questions.

Over the next few years, new social sites cropped up, current ones were revamped, and the “Social Space” got more crowded. It became harder for small companies to stand out or compete. Large companies had the big budgets to add Social Staff or outsource to large marketing agencies. Social Media Marketing became a mainstream endeavor, best handled by professionals. read more

September 12, 2014 / / Digital Marketing

Traditional marketing is not dead!  People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio and read magazines. Some see the ads in the few newspapers still in print.  Direct mail and brochures are successful for some companies.

However, more and more, we are living in a digital world.  We “tape” shows on DVR’s and skip through the commercials; we get our news from on-line newspapers and magazines; we visit websites and Social Media Pages to learn about companies and products we are interested in. read more

October 3, 2013 / / Digital Marketing

Several years ago my husband and I bought some patio furniture.  When it came, we realized it had to be assembled.  My husband told me to go shopping and that he would have the set built when I got back.  When I did get back, I found him wielding his drill.  “The holes for the (blank) chair are not drilled correctly. Nothing fits!”  I took a quick look at the instructions (still safely in the box) and told him that I thought he was trying to install the arms from the chair onto the chaise lounge. They were definitely different.  He did not appreciate my interference. But he looked again, and put the right arms with the right pieces and Voila, we had our patio set. No drilling required! read more