Tag: Consumers

Generation Z is the demographic group born in the mid-1990s to mid-2000s.  This places some Gen Z’s around 25 years old.  The next group of consumers for your business.

Generation Z’s have grown up on the internet and are extremely comfortable with technology and Social Media. (Wikipedia)  If your business does not have a strong Social Media Marketing strategy they will swipe their way past your information to a competitor that has a strong strategy.

Generation Z has a very high expectation from brands and businesses.  They also make quick decisions when deciding on web sites, Social updates, blog posts, emails, etc. read more

March 25, 2019 / / Content Marketing

Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Nearly a decade in and Content is still King when it comes to effectively marketing a business’ services or products.

Content Marketing isn’t going anywhere.

Creating an effective Content Marketing strategy requires a consistent content creation and posting. read more

November 28, 2018 / / Consumer Marketing

Hard to believe, but Thanksgiving weekend has come and gone.  The big Black Friday and Cyber Monday deals are over for another year.  While the 2018 shopping extravaganza was a bit down, one thing is certain, consumers are shopping both online and offline during the sales.

From Thanksgiving Day to Cyber Monday nearly half of all shoppers purchased items both in the store and online.  These multi-channel shoppers grew 40% this year, according to retail trade groups.

Shoppers also spent $93 more on average than those who shopped only in stores or only online. read more

September 12, 2018 / / Social Media Marketing

Social Media Marketing is the best way to market and advertise your business these days.  Social Media is also the most effective way to share your content, attract an audience, engage and interact with followers, and drive traffic to your website (or physical location) for conversion.

It’s time to take Social Media Marketing and Advertising Seriously.

50% of millennials use the internet to research products before purchasing. Ad spend on social media is on pace to outgrow TV ad spend for the first time. 7 in 10 Gen Xers are more likely to make purchases from brands they follow on social. 4% of users follow a brand because they’re interested in the product or service. The top choice for a customer care channel is social media.

The average response time read more

71% of consumers who have a good experience with a business’ Social Media are more likely to recommend that business to others.

Create a strong Social Media Marketing strategy and run an effective campaign.

Here are 6 things you should be doing to achieve Social Success:

1.    Research Updates and Changes

Social Media moves at a fast pace, there are changes to the platforms frequently.  It is necessary to keep up with the latest news and information in order to modify your strategy to fit the new requirements.  If you don’t keep up with changes your campaign may end up being a waste of time. read more

If you haven’t noticed, Social Media is mainstream.  The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life.

Businesses who understand the power of Social Sites leverage the marketing and advertising opportunities to their advantage.  If you are still not sure Social Media is worth your budget, here are a 8 more reasons you need to be using Social Media to market and advertise your business.

1.    A Lot of People Use It

3.196 billion people globally use Social Media, equaling 42% penetration. Over 80% of all Americans have a Social Media account. read more

April 19, 2018 / / Consumer Marketing

Yodle Insights is a study of 6,000 online consumers and how and why they choose local businesses.  With over 28 million local businesses in the US, according to the US Census Bureau, competition in some areas can be fierce, factor in national chains and companies and the competition increases.

How can a local business find, attract, and convert consumers to paying customers?

  • 75% of consumers go online and research a business before deciding to make a purchase from that business.
  • 4 out of 10 consumers use online review sites or Social Media to find new businesses.
  • 27% of consumers who hear about a local business offline still visit the website of that business prior to visiting the business.

Online Presence is Crucial

More consumers are searching review sites and Social Media than conducting a typical online search when looking for local businesses.  This means your business needs comprehensive online representation. read more

November 14, 2017 / / Social Media Marketing

The Psychology of Social Media

Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.

At its very core, marketing is psychological.  Whereas advertising and selling implement techniques to get people to give you cash for your products/services.  Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer. read more

October 11, 2017 / / Holiday Marketing

It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1.    Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media.  Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers. read more

September 28, 2017 / / Digital Marketing

Who is Generation Z?

Generation Z, also known as the iGeneration, Centennials, Post-Millennials, and the Homeland Generation are the demographic group after the Millennials. While there is no definitive starting or ending date for Generation Z, most were born between 1996 and 2010. Generation Z is predominantly the offspring of the Gen X group.

The most significant characteristic of this group is their usage of the internet from a very early age.  Generation Z has grown up online.  They are comfortable with technology and do most of their socializing on Social Media websites. read more