Tag: consumer

May 16, 2017 / / Digital Marketing

Micro-moments are “intent-rich” moments when “decisions are made and consumer preferences are shaped.” A micro-moment occurs when people look to a device, most likely a smartphone, to “act on a need to learn something, do something, discover something, watch something, or buy something.”  (ThinkWithGoogle)

Consumer behavior has changed dramatically in the past couple of years.  People now reflexively turn to their devices to obtain information. They consult their device to compare pricing when making a purchase, to decide what movie to watch or television show to binge, to communicate with friends and family, to read the news, etc.  To grab their attention, your business needs to reach them in these moments and provide them with something substantive.  These quick, intent-rich moments are when decisions are made and preferences are formed. read more

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

November 25, 2015 / / Social Media

Black Friday is almost here (or Black Thursday as it seems this is what retailers are pushing for as the big shopping day.)

For retailers, Black Friday is an important day for their bottom line.

“A retailer’s entire year is often determined in the months leading up to the holiday season,” said Bryan Segal, CEO at Engagement Labs. “Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales.”

  • Shoppers will likely spend an average of $805 per family.
  • Digitally influenced sales are predicted to affect 64% of in-store sales.
  • Black Friday online sales are predicted to reach $2.7 billion

As of November 13, 2015 the hashtag #BlackFriday had over 600,000 mentions on Social Media since October 1, 2015.  Black Friday is a very important day for retailers across the country. read more

June 9, 2015 / / Facebook

Facebook is officially rolling out it’s Facebook Beacon and Place Tips to small and midsize businesses across the U.S.

In January, Facebook began piloting the Place Tips with several businesses in New York City, including the Metropolitan Museum of Art and the Strand Book Store. They tested the feature over the past few months.

Place Tips is an optional feature for local businesses and landmarks that provides tips for users at the top of their News Feed when they enter the business.

The tips are unique to the user.  The Place Tips are also only shown to people who have given Facebook permission to access their location their phone.” (Facebook for Business) read more

May 10, 2014 / / INFOGRAPHIC

Mother’s Day is this weekend be sure to wish your Mom Happy Mother’s Day on Facebook, chances are she is checking it at least once a day.

A recent study done by Facebook Data Science shows there are over 27 million Moms using Facebook with an average age of 47 years old.  Moms aren’t sitting around comparing notes at book club, playgroups or in the bleachers they are looking to Social Media to get their information. Moms are looking at Facebook at least once a day and almost a third are using a mobile device to scan the site. read more