Tag: consumer marketing

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.

Social Media is powerful, inescapable, and it is here to stay.

It’s time to up your Social game and get serious with your strategy.  Here are 6 secrets for your Social Media Marketing Success.

1.    Make a Plan

Social Media interaction reflects on your overall business, consistency is important.  Whatever you do on Social Media needs to be done consistently. read more

Generation Z is the demographic group born in the mid-1990s to mid-2000s.  This places some Gen Z’s around 25 years old.  The next group of consumers for your business.

Generation Z’s have grown up on the internet and are extremely comfortable with technology and Social Media. (Wikipedia)  If your business does not have a strong Social Media Marketing strategy they will swipe their way past your information to a competitor that has a strong strategy.

Generation Z has a very high expectation from brands and businesses.  They also make quick decisions when deciding on web sites, Social updates, blog posts, emails, etc. read more

March 26, 2019 / / INFOGRAPHIC

“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.”

Consumers are increasingly making their purchasing decisions based on their feelings rather than logic.  Consumers today are educated and better equipped to research what they don’t know and want to know.  They are also overwhelmed with advertising daily.  Tapping into emotions captures consumers’ attention and breaks through the flood of ads they are inundated with every day. read more

March 6, 2019 / / Digital Marketing

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year.  Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion.

It is probably no surprise that the biggest players in digital advertising are Facebook and Google with a combined market share of 60 percent.  However, Amazon continues to challenge these giants with an expected ad growth of more than 50% in 2019. Notably, mobile advertising will continue its rise with its share of digital ad spending, totaling around $87 billion. read more

November 29, 2018 / / Digital Marketing

Hard to believe that we are headed into the final month of 2018.  As predicted, video marketing was important and influencer marketing is becoming a necessity.

However, there are several other marketing strategies you need to watch for in 2019 and be ready to jump into if you want continued success.

1.    Smart Speakers

Smart speakers have become a preferred search method for many consumers.  In fact, 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.

As more consumers rely on smart speakers, there will be more online efforts to provide online audio content.  Additionally, there will likely be more advertising opportunities on these platforms in an effort to monetize the oral content. read more

November 28, 2018 / / Consumer Marketing

Hard to believe, but Thanksgiving weekend has come and gone.  The big Black Friday and Cyber Monday deals are over for another year.  While the 2018 shopping extravaganza was a bit down, one thing is certain, consumers are shopping both online and offline during the sales.

From Thanksgiving Day to Cyber Monday nearly half of all shoppers purchased items both in the store and online.  These multi-channel shoppers grew 40% this year, according to retail trade groups.

Shoppers also spent $93 more on average than those who shopped only in stores or only online. read more

October 11, 2018 / / Consumer Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year.”

Matthew Shay, NRF President and CEO

Spending for Halloween in 2018 is projected to reach a record high of $9 billion, this is roughly the same as the $9.1 billion projected in 2017, but up from $8.4 billion in 2016 and $6.9 billion in 2015. read more

There are a lot of Social Media Networks out there, from Snapchat to Facebook, but you don’t need to be on all of them.  In fact, it is good for your budget and energy to select the most effective Social platforms for your business.

Each of the Social Networks offers different marketing and advertising opportunities and each Network typically caters to a particular demographic.

A few things to consider when deciding where to spend your budget:

What is the Target Demographic of the Social Site?

According to Pew Research:

  • Instagram is the most popular site for young adults ages 18 to 24.
  • Pinterest is more popular with women.
  • LinkedIn is more popular with college graduates and those in high-income households.
  • Facebook is popular with over 80% of those ages 18 to 49.
  • YouTube is most popular with those over 50 years of age.

If you are selling items that are geared toward college-aged adults, Instagram is likely your best platform, however if you are selling items geared to empty-nesters or retirees your efforts are best spent on YouTube. read more