Tag: business

January 11, 2018 / / INFOGRAPHIC

We are nearly halfway through the first month of the new year. Vacations have ended, holiday celebrations are over, it’s time to get to work.

Make 2018 the year your business finally masters Social and Digital Marketing and Advertising.  It’s time to take this seriously and leverage the online tools to your business’ advantage.

If you still have not accepted Social Media or Digital Media marketing, here are a few reasons why you need to change your mind:

Choose Social Networks that work for your audience, if your targeted customers are using Facebook you need to use Facebook.  If your audience is a younger crowd using Snapchat, your business needs to use Snapchat. read more

September 13, 2017 / / Social Media Marketing

95% of online adults age 18 to 34 are most likely to follow businesses on Social Media.  Over 70% of online adults age 18 and 65 and over are using Social Media.

Users are tapping Social Media to get their news, research products, read reviews, connect with brands and businesses for information, find special offers and coupons, connect with friends, network with business colleagues, participate in special interest groups, and so much more.

Social Media is now mainstream.  Businesses, large or small, no longer have the option of using Social Media, it is now a requirement for future success.  If you want your business to be relevant you need to use Social Media. read more

May 31, 2017 / / Instagram

Only 1 in 4 small businesses are using Instagram.  In fact, of the 3 out of 4 not using Instagram, a third don’t use any Social Media at all.

Instagram has over 700 million monthly users, and currently has 300 million users per day.  Whether you like it or not, Instagram is here to stay and if you run a business or manage a marketing department you need to reconsider devoting some time to this network for the future success of the business.

Marketing on Instagram is different and produces different results, but instead of focusing on driving organic traffic to your website or paying for advertising, spending some time and budget on running a daily marketing campaign on the site can benefit your business. read more

March 29, 2017 / / Pinterest

Even Pinterest CEO, Ben Silbermann, wants you to stop treating Pinterest like a Social Network.  Pinned items aren’t inherently there to be shared; rather, Silbermann says, they’re a kind of bookmark that people use as ways of filing and organizing their lives.

Pinterest is a “catalog of ideas” that has a different objective than a Social Network site.  Social Networks are used to share information with other people to like, where Pinterest is a site where you like and save things that are of interest to you and you alone, it is self-serving. read more

March 1, 2017 / / Marketing

Marketing and advertising have changed dramatically in the past several years.  While some Boomers and Generation X folks still like to read a paper, or watch TV the Millennials are changing the way everything is done.

Millennials have been born and raised on media with information at their fingertips.  The only generation to have computers and digital information from their first day on Earth.  They also account for nearly one quarter of the US population and have an annual buying power of more than $200 billion. read more

January 3, 2017 / / INFOGRAPHIC

infographic-2017-resolutions

  • Use Social Networks that work.
  • Be Consistent with updates and activity.
  • Listen to what your audience and customers have to say.
  • Consistently brand your business across all platforms.
  • Know who your target audience and customers are.
  • Stay ahead of your competition.
  • Be visible across all platforms.
  • Provide excellent and timely customer service on the platform of your customers’ choice.
  • Engage with your audience.
  • Communicate a clear message.
  • Be appropriate, avoid religion and politics and anything else that will showcase your business in a bad light.
  • Always be reliable.
  • Establish trust and grow a loyal following.
  • Run a quality advertising campaign every day.
  • Set and track goals.
  • Write and publish a blog to your website weekly.
  • Send weekly newsletter emails.
  • Track your success.
  • Work your plan.
  • Define your strategy.
  • Measure your results.
  • read more

    October 10, 2016 / / Facebook

    After nearly two years of a closed beta called “Facebook at Work” Facebook has launched Workplace.

    Workplace is an ad-free space that is separate from your personal Facebook account.  Workplace connects everyone in a company.  Workplace provides a personalized News Feed, voice and video calling Chat direct messaging, live video, reactions, translation features and group discussion, allowing people in a company to work together, turning “ideas into action.”

    Facebook has had an internal version of the platform for its employees for years now.  Taking this idea and launching it for other companies was started. read more

    July 27, 2016 / / Facebook

    Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue.  Business Pages offer a place for consumers to connect with the business and other consumers.

    In addition to a business sharing information and news through daily updates, the Business Page also allows a place for customers to ask questions and receive answers, communicate their experience with the products/services, voice their negative experience and share their positive experiences.

    Here are 4 reasons you need to start paying a lot more attention to Facebook reviews: read more

    May 11, 2016 / / Social Media

    I hadn’t purchased a paper newspaper in a few years, but I bought a Sunday newspaper this past weekend.  My reason wasn’t to read it.  I heard newspaper is terrific to keep weeds out and I want to plant my garden next weekend.

    Before using it as a weed barrier, I thought it might be interesting to read it – just like in the old days.  To my surprise, the sales ads and Sunday Magazine inserts were missing.  Since those had been my favorite parts of the paper, reading it was not as much fun as I had hoped. read more

    April 20, 2016 / / Facebook

    I opened my LinkedIn Page the other day and thought I had opened Facebook by mistake. Every post seemed to be a scantily clad young woman, a religious quote or a political commentary.

    Facebook vs. LinkedIn

    Before there was Facebook, there was LinkedIn. LinkedIn began its online tenure as the premiere business-oriented social network in 2003.  While there were other social networks already around, including Friendster and MySpace, LinkedIn was THE place for business people to connect and network online. read more