Tag: business to business

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

April 22, 2016 / / Facebook

Alignable  is an online networking site where small business owners gather to make connections, build meaningful relationships and collaborate to move their businesses forward.

They recently polled more than 1,200 of their users to see how they use Facebook for marketing.  Participating companies were located in North America, with fewer than 50 employees, encompassing both business-to-business and business-to-consumer companies, with even representation.

Alignable found that Facebook was the “social network for local businesses.” It is where small and mid-sized businesses have the most success.  The top two areas of success for these businesses on Facebook are generating awareness and generating new business. read more

August 12, 2015 / / Social Media

When Social Media Marketing first entered the scene there were a few industries that thought they could never participate in marketing on the Social Sites due to privacy issues and other regulations.

Medical facilities and physicians were among these industries.  Many thought that it would infringe upon patient’s rights and privacy.  What they did not understand is that a solid Marketing plan, focusing on the foundation of the organization would be an asset to their operation.

Studies have recently shown that the younger generation is more likely to go on-line to get answers for general health questions and 60% of Social Media users trust Social Media updates related to health and wellness. read more

July 19, 2015 / / Facebook

Move over Like Button and make room for the Buy Button.

Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want.

Facebook is currently testing shops within Facebook Pages.  These are “essentially mini e-commerce sites” (BuzzFeed News) within a Facebook Business Page.  While still in the testing phase there are some Business Pages that have the “buy” button.  This allows the “entire shopping experience to occur within Facebook – from product discovery to checkout.”  (BuzzFeed News) read more

  • 47% of Small Businesses don’t actively use Social Media
  • 25% of Small Businesses have no future plans to use Social Media
  • 53% of Small Businesses that do use Social Media plan to devote more time and money to their Social Marketing

Research firm Clutch polled small businesses of varying sizes to determine Social Media use and importance in Small Business.

If you are one of the small businesses who have no interest in Social Media your business is missing a great opportunity.  Your customers are using Social Media, your potential customers are using Social Media and your competitors are using Social Media.

This means that your competitors are likely grabbing customers that potentially could have been yours.  Not using Social Media when your competitors are basically translates to giving them business, while you lose it. read more

July 15, 2015 / / Social Media

There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising.  Everywhere you turn you are told how crucial Marketing on the Social sites is.  Most marketers agree that it is one of the best ways to grow a business, and they have the statistics to back that up.

Still, some companies just don’t get it.  They cling to their old way of doing business, and are not easily swayed by statistics or real world examples.  They don’t really understand how it works, are a little suspicious of something that started out as a place to rate pretty girls and catch up with high school chums.  They still feel that the only marketing that works is one that bombards people with sales messages.  When they do join social sites, they may hire someone, but soon become upset that the posts are not all about their products and their special offers.  If they do it themselves, they are disillusioned because their overt sales messages don’t get the sales they had hoped for. read more

Eight years ago I  began giving presentations to local business owners about Social Media Marketing and how important it would be in the future.

Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous.

Flash forward to today, Social Media Marketing has become “the” medium for marketing and advertising.  81% of U.S. adults use the internet and 56% of the adult population uses Facebook. (PewResearch)

Many of the businesses that laughed or thought it was ridiculous are now frantically trying to figure out how Social Media works.  Though, many still don’t understand it and quite a few do not see the importance of budgeting for it.  Some business owners have tested the waters with no success.  There could be a few reasons why they have not seen success. read more

Social Media is how Marketing & Advertising are done these days.   However, successful marketing on the Social Platforms is not as simple as it once seemed.  It is time-consuming and requires a strong strategy to make it work. In other words, there is a lot more to it than throwing up an Update, Tweet or Pin.

Maybe one of the younger employees gave it a whirl and it did not generate any results, or you have not reallocated your budget and are still attempting print advertising with no real results. Maybe you think you can’t afford to start a Social Media Department or hire a Social Media Professional. read more

March 4, 2015 / / Marketing

A client recently called with a “marketing” complaint.  He sells a subscription service for a specialty delivery business. We have been handling his Social Media Marketing for the last two years, and have grown his Facebook Page to almost 20,000 fans using a combination of carefully planned posts and Facebook ads. Other than his website, Social Media is the only marketing and advertising he does.   Over the last two years, his business has grown to include hundreds of subscribers, who receive weekly deliveries of fresh produce. Since he has no office staff and is often not available by telephone, we also use his page for customer service. read more

  • Spending money on Social Media and ignoring your antiquated website. Even people who find you on Facebook or other social sites will check your website. More and more they will do this on mobile devices. Studies show that people will judge a company’s credibility and ability to meet their needs by their websites.  Websites that have not been upgraded using mobile friendly technology will not only be ignored by viewers, but Google will not even display these sites for mobile searches.
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