Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.
90% of LinkedIn Users make household decisions. 41% of users in the United States earn $75,000 or more per year. The estimated “value” of each user is $84. This provides a good resource for your business to tap into a new market.
Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month. Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience. Most of the top LinkedIn users post at least 3 to 4 times per day.