Tag: Business Page
August 14, 2019 / / LinkedIn

6 Tips for a Successful LinkedIn Business Page

Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.

Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.

1.    Update & Edit Business Info

Ensure the information about your business is up-to-date and accurate.  Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides. read more
May 31, 2018 / / Facebook

What are Facebook Stories and Why Does it Matter to My Business

Facebook Stories are a visual way to share content, it is a feature that adds filters and effects to images, photographs, or videos on your phone.  Rather than just posting these images to Facebook, they are posted to the Stories section of Facebook App and are only available on mobile devices.

The Stories are shared only to specific people the user choses, through direct sharing.  Friends receiving Stories are only able to view it once.  Once the story ends, the image or video will no longer be visible. read more
April 11, 2018 / / Social Media

It’s Social Spring Cleaning Time

Hopefully your taxes are done (or will be off your “to-do” list very soon,) the weather is warming up, days are getting longer, and Spring has sprung.  It’s time to do a bit of Spring cleaning, but while you are cleaning out closets and vacuuming under the sofa, stop and take a moment to give your Social Media business accounts a good cleaning too.

It’s a new season, a new quarter and it’s time to assess your business specials, any changes in services, etc.

FACEBOOK

Update Cover Photo – The cover photo is the first thing visitors to your Page see, it’s time to give it a refresh.  Update the photo or add a video, business Pages have the ability to post a Facebook Cover video.  This will really give your Page a new look. read more
July 11, 2017 / / Social Media Marketing

6 Things Business Owners Need to Understand About Social Media Marketing

Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses. read more
May 2, 2017 / / Social Media Marketing

Stop and Think About All the Customers You are Losing

If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing?

If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers every day, every week, every month, and every year.

Businesses without a strong Social presence are at risk of not only losing customers and future customers, but they could be harming future growth.

Social Matters

Social Media is an extension of your business.  When you have an account that isn’t active your information doesn’t stay in front of people daily, while other businesses may be in front of them, who do you think they will think of first when they need to make a purchase? read more
August 12, 2016 / / Facebook

Facebook’s Summer of Change, All the Updates You Need to Know

In the past few weeks Facebook has made a few changes to the platform.  It seems like almost every week there is a new update, tool or tweak to the algorithm.

If you are wondering if you have missed any of these updates, or you are interested in learning more, take a look at a few of the changes below.

AGLORITHM CHANGE

In June Facebook made another significant change to their algorithm and how they determine what each user will see in their News Feeds.  The new algorithm weighed personal friends and family members of users as more important, as well as using each individual user’s behaviors on the site to determine what they are interested in and giving them more items like the items of interest. read more
August 8, 2016 / / Facebook

Facebook Business Pages Get a Fresh New Look

Facebook has quietly rolled out a new layout for Business/Brand Pages.  The new format features a cleaner layout and a more organized look and feel.

The new layout has been popping up on a few Pages here and there this past summer.  At the time Facebook claimed they were only a test and made no indication that the new layout would become permanent for all Business Pages on the site.

However, as of last week most Businesses have seen the change to the layout and any Business Pages that have not seen the format change will very soon. read more
July 18, 2016 / / Facebook

Facebook’s New Algorithm, How to Customize Your News Feed to See What You Want

In June Facebook made another significant change to their algorithm and how they determine what each user will see in their News Feeds.  The new algorithm weighed personal friends and family members of users as more important, as well as using each individual user’s behaviors on the site to determine what they are interested in and giving them more items like the items of interest.

Adam Mosseri, Vice President of Product Management at Facebook stated, “We are not in the business of picking which issues the world should read about.  We are in the business of connecting people and ideas — and matching people with the stories they find most meaningful.” read more
June 10, 2016 / / Facebook

How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen

Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds.

Mosseri pointed out four key measures that all businesses need to consider when putting their messages out onto Facebook.

  1. Compelling Headlines
  2. Avoiding Promotions
  3. Trying New Things
  4. Publisher Tools

These four elements will give your content the edge in determining its Relevancy Score, or the likelihood the content will actually show in a user’s News Feed. read more
June 8, 2016 / / Facebook

Reaching the News Feed: Getting Your Message Out on Facebook

The Facebook F8 Conference is always a big event each year and this year was jam-packed with new information about the Social Media Goliath.

One of the topics they presented took a look into the most valuable feature of the platform, “News Feed: Getting Your Content to the Right People.”  This topic is very relevant for users as well as brands.  Facebook’s VP of Product Management, Adam Mosseri, provided an overview of how the News Feed works.  Sharing some insight into how users see content in the News Feed. read more