I was recently asked to give a training session to a large group of business owners on using Facebook to market and advertise. Five years ago I stood in front of the same group and gave training on the importance of Social Media to market and advertise.
The coordinator said they were interested in having me come back because they needed the training again and that Facebook was a great “free place” to market.
Unfortunately, Facebook is no longer “free.” Sure, five years ago it was a great tool to use because businesses could reach a large audience for nothing, just post an update and move on with their day. Flashing forward to 2015, Facebook has become a serious tool, and like any serious marketing and advertising platform, if it is to work correctly it will cost money.