Many smaller business owners believe that Social Media Marketing is silly or a waste of
time. They get discouraged after a few weeks or months of running a campaign with no
tangible results or think paying a professional to run a campaign on the Social Networks is a waste of money; they could not be more incorrect. Social Media Marketing is not all about the bottom line of a sale. The new world of marketing has new goals and while making money is the goal of all businesses, marketing today is not that cut-and-dry anymore.