Tag: Blog

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

February 19, 2016 / / Content Marketing

When I was a child, my parents had a friend.  I absolutely loved it when he came over.  As a youngster, I couldn’t articulate why.  I was thinking about him the other day, and figured out why I enjoyed his visits – and probably why my parents invited him as often as they did. He was a great storyteller.  He didn’t have great adventures and, as I recall, didn’t have a terribly interesting job.  But he told stories about every day events and people and he made his stories funny and interesting. read more

February 2, 2016 / / Content Marketing

Understand Your Product

No matter how conversant you are with your products and/or services, you probably are not “selling” what you think you are. For example, if you are selling replacement windows, you are not selling a simple window – you may be selling a way for homeowners to save money on energy bills, or allowing a better view out the window, or a way to keep a draft out of a child’s room.  In other words, you are selling the benefits of your products.

Understand Your Customer

Once you have articulated the benefits of your products, it is time to target the people, who will be interested in those features.  For example, if you are selling windows, it might be smart to target people with older homes, or at least have an argument ready for new homeowners, who are allocating most of their funds to furnishing and decorating a new home. read more

September 25, 2015 / / Facebook

Back in the early days of Facebook and Blogging the Notes feature in Facebook was actually used quite a bit by many people.  Posting blogs, long-form updates and more.

However, over the past few years there has not been much about Notes, nor have many users been writing anything to Notes.  It was not a very attractive forum to post a blog and limited with who could view the Note.

Originally Notes were just a simple white page, with the ability to add a photo and the Note could be found in a separate section on the personal profile.  It never really caught on for many users. read more

September 22, 2015 / / SEO

If you have a business website, you probably want it to show up high on Google’s Search results.  Even more important, you probably want it to attract customers.  Before tearing your hair out trying to optimize your old website, no matter how much you paid for it, it might be time for a new one.  Here are some questions to ask:

  1. Are you mobile-friendly?

This is probably the most important question you can ask about your website. More people are looking at websites on mobile devices than on desktops.  Google has announced that it may not display non-mobile-friendly websites in mobile search results.  While you could keep the old site and add a separate mobile site, there is a cost involved with the mobile site. You will likely have to pay for a new domain name and a hosting fee.  Fresh content, so important to Google, will be more difficult when you have to update two sites.  Since Google punishes “duplicate content,” there is a risk when adding the same content to a mobile and traditional website.   (Check your website with Google’s Mobile-Friendly Test) read more

September 18, 2015 / / Google Plus

A few days ago I wrote a blog about Facebook’s Business Page Updates.  Besides posting it on my personal blog, I submitted it to an online magazine (Business2Community) where it garnered a lot of shares.  In fact, it was featured on B2C’s home page under the heading “Popular Today.”  Cool.

Want Page 1 Google Results?

Because I was a little curious about whether that “popularity” would translate to high rank on Google, I put the phrase “Facebook Announces Business Page Updates” in the Google search box.  I thought the B2C article or my blog post might end up near the top, even though this announcement was very well covered in many Social Media Blogs, Magazines and other media. read more

May 13, 2015 / / Advertising

When our company began publishing websites, there were only about 1 million web pages on the internet – sounded like a lot then. But not when you consider that today there are over 47 billion published web pages. It is easy to see why getting found online is not as easy as it once was.

But that is only half the story. Customers have changed – or at least their buying habits have.  There was a time when people walked into a store or called a service provider, expecting them to provide the answers to their problems.  Today, by the time any contact is made, most consumers have already done at least some research online.  They may have looked at a few websites, read a few blogs, followed a company on Facebook or Twitter, or (for business to business people) made some connections on LinkedIn. Today we truly are dealing with an educated consumer. read more

September 12, 2014 / / Digital Marketing

Traditional marketing is not dead!  People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio and read magazines. Some see the ads in the few newspapers still in print.  Direct mail and brochures are successful for some companies.

However, more and more, we are living in a digital world.  We “tape” shows on DVR’s and skip through the commercials; we get our news from on-line newspapers and magazines; we visit websites and Social Media Pages to learn about companies and products we are interested in. read more