Tag: black friday

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

November 28, 2018 / / Consumer Marketing

Hard to believe, but Thanksgiving weekend has come and gone.  The big Black Friday and Cyber Monday deals are over for another year.  While the 2018 shopping extravaganza was a bit down, one thing is certain, consumers are shopping both online and offline during the sales.

From Thanksgiving Day to Cyber Monday nearly half of all shoppers purchased items both in the store and online.  These multi-channel shoppers grew 40% this year, according to retail trade groups.

Shoppers also spent $93 more on average than those who shopped only in stores or only online. read more

October 15, 2018 / / Social Media Marketing

It’s the middle of OCTOBER!  Time is ticking, if you haven’t started planning out your Social Sale Strategies for the holidays yet – now is the time!  Black Friday is just over 1 month away,  which means Christmas is just around the corner.

Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

The one thing businesses never seem to understand is that for Social Media to work you need a presence and an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database.  Brick-and-mortar locations can put up a sign inviting customers to follow your business on the social sites. read more

July 9, 2018 / / Holiday Marketing

Summer is in full swing, it’s hot, it’s July, it’s time for vacation, but it’s also time to start prepping for the holidays.

Now is the time to start thinking about your promotions and prepping your online presence to make sure you have an audience when the time comes.

Black Friday is less than 100 days away, which means Christmas is just around the corner.  So, while your setting up the barbecue and relaxing at the pool, start to form a plan and get ready for holiday success this year.

Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season: read more

November 17, 2017 / / Digital Media

Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season.

Adobe is predicting that consumers shopping from their desktop will account for the majority of sales dollars for retailers this year.

Whether on a desktop or on a mobile device, online shopping is set to outpace in-store sales this year.  Though, Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday 2017 are all expected to break records this year. read more

October 11, 2017 / / Holiday Marketing

It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1.    Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media.  Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers. read more

November 25, 2015 / / Social Media

Black Friday is almost here (or Black Thursday as it seems this is what retailers are pushing for as the big shopping day.)

For retailers, Black Friday is an important day for their bottom line.

“A retailer’s entire year is often determined in the months leading up to the holiday season,” said Bryan Segal, CEO at Engagement Labs. “Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales.”

  • Shoppers will likely spend an average of $805 per family.
  • Digitally influenced sales are predicted to affect 64% of in-store sales.
  • Black Friday online sales are predicted to reach $2.7 billion

As of November 13, 2015 the hashtag #BlackFriday had over 600,000 mentions on Social Media since October 1, 2015.  Black Friday is a very important day for retailers across the country. read more

November 21, 2015 / / Advertising

In 2014 Black Friday set new US online sales records and generated $2.4 billion.  This year it is predicted that online sales will reach $2.7 billion and total sales from all holiday shopping will exceed $885 billion.

If you are a business that sells products or services that would make a great gift you need to take advantage of the holiday season.    You may also want to trade in your print ads for Social Media Advertising.

Ecommerce sites typically rely on traditional online strategies to communicate offers, however with 47% of consumers stating that the internet is their favorite shopping destination  it may be time to update your online visibility and start communicating sales and offers via Social Media. read more

October 3, 2015 / / Advertising

The big shopping season is almost here.  If you are a brick-and-mortar retail shop or even an ecommerce store or any business offering products or services, the holidays mean big revenue.

With just over a month until Black Friday, the official start of the holiday shopping season, it’s time to get your seasonal promotions in order and ready to go.  49% of marketers create and launch their holiday campaigns before Halloween. (HubSpot)

If you have not considered Social Media as a starting point for your promotions this year you may want to consider these statistics: read more

November 12, 2014 / / Digital Marketing

The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether.  Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and may be able to broadcast their sales to a wider audience, small businesses may have an edge for their niches.

Smart Marketing is the Key

Many small stores offer specialty or regional items not readily available at the bigger stores.  However, in order to let people know about the merchandize they offer, and also to tell people about Special offers, coupons and sales, the smaller stores must find innovative ways to advertise. read more