Tag: b2c

March 25, 2019 / / Content Marketing

Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Nearly a decade in and Content is still King when it comes to effectively marketing a business’ services or products.

Content Marketing isn’t going anywhere.

Creating an effective Content Marketing strategy requires a consistent content creation and posting. read more

53% of small businesses say that Social Media Marketing is the number 1 source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.

Increase those leads with an active Social Media presence.  Whether you aren’t posting enough, or you are posting the wrong things, here are 4 tips to help your business use Social Media correctly.

1.    Use the Right Platform(s)

There are several Social sites to choose from and keeping active, with the right message and content, on all of them can be a daunting task. However, each site tends to have a variety of users and different audiences.  Not all Social platforms may be relevant to your business.  Select the sites that will work best for your business and what you are selling and focus your efforts there. read more

If you haven’t noticed, Social Media is mainstream.  The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life.

Businesses who understand the power of Social Sites leverage the marketing and advertising opportunities to their advantage.  If you are still not sure Social Media is worth your budget, here are a 8 more reasons you need to be using Social Media to market and advertise your business.

1.    A Lot of People Use It

3.196 billion people globally use Social Media, equaling 42% penetration. Over 80% of all Americans have a Social Media account. read more

Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses.

Social Media helps businesses reach their target market, engage with their audience, promote products and services, and ultimately to drive leads and make sales.

However, there are still a few misconceptions about Social Media Marketing that may cake it seem like Social Media is not a viable tool for your business.

Myth #1: Social Media Marketing is Free

It doesn’t cost anything to sign up for an account on the big Social Media Platforms and you aren’t charged to post content.  However, this does not mean that it is truly free. It may not seem like it, but there is more to it than just slapping up a photo, meme, or link to your website. read more

March 26, 2018 / / Social Media

Most businesses understand the importance of customer service, a necessary component of a successful company.  Good customer service is typically shared with friends and family, but word about bad customer service spreads like fire and it can harm your business efforts.

These days, consumers are looking to Social Media to get assistance, in fact 42% of consumers are now using Social Media to express complaints and seek resolutions to their issues.

Additionally, people requesting assistance or sharing a complaint on Social Media expect a response from the business within 60 minutes and 32% will not wait longer than 30 minutes for a response.  It gets even more critical during the night, over weekends, or outside business hours with 52% of consumers expecting a response. (Convince and Convert) read more

September 13, 2017 / / Social Media Marketing

95% of online adults age 18 to 34 are most likely to follow businesses on Social Media.  Over 70% of online adults age 18 and 65 and over are using Social Media.

Users are tapping Social Media to get their news, research products, read reviews, connect with brands and businesses for information, find special offers and coupons, connect with friends, network with business colleagues, participate in special interest groups, and so much more.

Social Media is now mainstream.  Businesses, large or small, no longer have the option of using Social Media, it is now a requirement for future success.  If you want your business to be relevant you need to use Social Media. read more

If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing?

If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers every day, every week, every month, and every year.

Businesses without a strong Social presence are at risk of not only losing customers and future customers, but they could be harming future growth.

Social Matters

Social Media is an extension of your business.  When you have an account that isn’t active your information doesn’t stay in front of people daily, while other businesses may be in front of them, who do you think they will think of first when they need to make a purchase? read more

Reality bites and sometimes what we picture in our head doesn’t always play out in real life.

At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success.  However, some businesses still have some misconceptions about how Social Media works versus the reality.

Here are 5 cold, hard truths all businesses need to understand.

TRUTH #1:  Success will take longer than you thought or planned it would take.

The truth here is that Social Media is not a magic bullet, success doesn’t typically happen overnight.  Social Media Marketing and Advertising are a vehicle to get your business and its products/services in front of as many people as possible and as often as possible so your business will have success, but it will take time and a serious commitment. read more

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more