Tag: B2B

53% of small businesses say that Social Media Marketing is the number 1 source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.

Increase those leads with an active Social Media presence.  Whether you aren’t posting enough, or you are posting the wrong things, here are 4 tips to help your business use Social Media correctly.

1.    Use the Right Platform(s)

There are several Social sites to choose from and keeping active, with the right message and content, on all of them can be a daunting task. However, each site tends to have a variety of users and different audiences.  Not all Social platforms may be relevant to your business.  Select the sites that will work best for your business and what you are selling and focus your efforts there. read more

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

May 23, 2016 / / Facebook

Many business owners think that just setting up a business page on Facebook and posting a few updates here and there is adequate.

71% of online adults use Facebook. (Pew Research Center)  Facebook is an important tool for marketing and advertising.  Paid advertising on Facebook generates great results, but daily marketing on the business page can achieve great results too.

Unfortunately, not understanding how the business page works for a business is the problem.  Business pages on Facebook do not always generate immediate results.  Like any other marketing or advertising campaign results may not be as obvious. read more

December 24, 2015 / / Social Media

If you are reading this article, you are most likely on the Internet.  If you are on our email list, you may have seen our email newsletter.  You may have put a few key words into a Google search box and found it there. You may have seen it in your Facebook or LinkedIn Newsfeed. You may have read it on the online magazine that we write for.

I would like to make two points about this:

  1. You found this article and were interested enough to read at least this far.
  2. Your customers are looking in the same places for you. They are putting key words in Google, accessing Social Media sites like LinkedIn, Facebook, Twitter and Google Plus; they are reading online magazines and blogs. They read their email.

I also have two questions.

  1. Are the people who would be most interested in your products and/or services finding you?
  2. If they are finding you, are you telling them what they need to know in order to turn them into customers?

An Internet presence is important for almost any business today.  This is true whether you are selling to consumers or other businesses (B2C or B2B)…  It is also true whether you have a brick and mortar store or sell your products/services/knowledge online only. read more

August 12, 2015 / / Social Media

When Social Media Marketing first entered the scene there were a few industries that thought they could never participate in marketing on the Social Sites due to privacy issues and other regulations.

Medical facilities and physicians were among these industries.  Many thought that it would infringe upon patient’s rights and privacy.  What they did not understand is that a solid Marketing plan, focusing on the foundation of the organization would be an asset to their operation.

Studies have recently shown that the younger generation is more likely to go on-line to get answers for general health questions and 60% of Social Media users trust Social Media updates related to health and wellness. read more

July 19, 2015 / / Facebook

Move over Like Button and make room for the Buy Button.

Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want.

Facebook is currently testing shops within Facebook Pages.  These are “essentially mini e-commerce sites” (BuzzFeed News) within a Facebook Business Page.  While still in the testing phase there are some Business Pages that have the “buy” button.  This allows the “entire shopping experience to occur within Facebook – from product discovery to checkout.”  (BuzzFeed News) read more

  • 47% of Small Businesses don’t actively use Social Media
  • 25% of Small Businesses have no future plans to use Social Media
  • 53% of Small Businesses that do use Social Media plan to devote more time and money to their Social Marketing

Research firm Clutch polled small businesses of varying sizes to determine Social Media use and importance in Small Business.

If you are one of the small businesses who have no interest in Social Media your business is missing a great opportunity.  Your customers are using Social Media, your potential customers are using Social Media and your competitors are using Social Media.

This means that your competitors are likely grabbing customers that potentially could have been yours.  Not using Social Media when your competitors are basically translates to giving them business, while you lose it. read more

July 15, 2015 / / Social Media

There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising.  Everywhere you turn you are told how crucial Marketing on the Social sites is.  Most marketers agree that it is one of the best ways to grow a business, and they have the statistics to back that up.

Still, some companies just don’t get it.  They cling to their old way of doing business, and are not easily swayed by statistics or real world examples.  They don’t really understand how it works, are a little suspicious of something that started out as a place to rate pretty girls and catch up with high school chums.  They still feel that the only marketing that works is one that bombards people with sales messages.  When they do join social sites, they may hire someone, but soon become upset that the posts are not all about their products and their special offers.  If they do it themselves, they are disillusioned because their overt sales messages don’t get the sales they had hoped for. read more

Eight years ago I  began giving presentations to local business owners about Social Media Marketing and how important it would be in the future.

Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous.

Flash forward to today, Social Media Marketing has become “the” medium for marketing and advertising.  81% of U.S. adults use the internet and 56% of the adult population uses Facebook. (PewResearch)

Many of the businesses that laughed or thought it was ridiculous are now frantically trying to figure out how Social Media works.  Though, many still don’t understand it and quite a few do not see the importance of budgeting for it.  Some business owners have tested the waters with no success.  There could be a few reasons why they have not seen success. read more