Tag: advertising

August 7, 2019 / / Social Media
  • Do you have a Yelp profile?
  • Do you have Yelp reviews?
  • Do you get constant calls and emails from Yelp Sales Reps offering help to “boost your visibility” on Yelp?

If you have wondered if it’s worth it or not, you need to judge for yourself.

What is Yelp

Yelp is a business directory service and crowd-sourced review form designed to help local businesses by publishing crowd-sourced reviews about businesses. (Wikipedia)

Allowing consumers to view reviews and make purchasing decisions based on these reviews.

Yelp by the Numbers

  1. 35 million unique visitors, on average, visit the site monthly.
  2. Over 184 million reviews were written on yelp (by the end of Q1 2019.)
  3. 45% of consumers say they are likely to check reviews on Yelp before visiting a business.

The five most reviewed business categories on the site are:

  1. Restaurants
  2. Home and Local Services
  3. Beauty and Fitness
  4. Arts and Entertainment
  5. Events

How consumers find reviews on Yelp:

  • 75% use the Search feature.
  • 21% look up the business directly.
  • 1% link to reviews through email.
  • 94% find reviews via Social Media (46% of these people find the links on Facebook.)
  • 03% find business reviews via display advertising.

Pros

Claiming your business profile is free.  Once claimed you can upload photos, menus, services, address, phone number, etc.  You can also add links to your website and Social Media profiles. read more

Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.

Social Media is powerful, inescapable, and it is here to stay.

It’s time to up your Social game and get serious with your strategy.  Here are 6 secrets for your Social Media Marketing Success.

1.    Make a Plan

Social Media interaction reflects on your overall business, consistency is important.  Whatever you do on Social Media needs to be done consistently. read more

July 8, 2019 / / Podcasts

Podcast:  A digital audio file made available on the Internet for downloading.

Podcasts are sort of like your favorite blogs, shows, and topics all mashed up into a recording that you can download onto a computer or mobile device to listen to whenever you want.  There is no predetermined length or format.

Podcasts allow you to learn about new topics anywhere.  Podcasts can be done by celebrities, comedians, individuals, businesses, news sources, radio networks, TV networks, etc.

According to SmallBizTrends.com, podcasts help build a better relationship with an audience.  People listen to podcasts because they have something in common with the person or brand the speaker represents.  Podcasts help to build trust and can be a good tool to add to your marketing toolbox. read more

Spring has sprung and we are quickly bouncing toward Summer fun.  Now is a great time to give your Digital Marketing a good spring cleaning and get ready for the second half of the year.

Here are 3 things you can spruce up to make the rest of 2019 great:

1.    Tidy Up Account Profiles.

Refresh your logo and update your profile images, taking care to make sure the images you choose are consistent across your Social and Digital profiles.

Verify your photos are the correct size.  Each Social Site has specified image sizes that are properly formatted.  For information on the formatting and sizes see Hootsuite’s handy guide for sizing. read more

April 15, 2019 / / LinkedIn

LinkedIn has been doing a bit of renovation work on their Advertising Platform.  They are in the process of a bit of spring cleaning and refreshing the Ads for 2019.

Here are the four new features they have rolled out so far:

Lookalike Audiences

“LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand.” (LinkedIn) read more

March 6, 2019 / / Digital Marketing

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year.  Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion.

It is probably no surprise that the biggest players in digital advertising are Facebook and Google with a combined market share of 60 percent.  However, Amazon continues to challenge these giants with an expected ad growth of more than 50% in 2019. Notably, mobile advertising will continue its rise with its share of digital ad spending, totaling around $87 billion. read more

October 16, 2018 / / Social Media Marketing

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool.  If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

Marketing correctly on Social Media can be complicated and time-consuming.  If you aren’t doing it right, you will not be very successful.

Here are a few tips to boost your Social game:

1.    Expand Your Horizons

Content is king and getting content out correctly is crucial to your online visibility and reputation.    If you are only focusing on one Social Media site, or only on blogging, or only on email marketing, only posting links or canned images your efforts will not be a huge success. read more

October 11, 2018 / / Consumer Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year.”

Matthew Shay, NRF President and CEO

Spending for Halloween in 2018 is projected to reach a record high of $9 billion, this is roughly the same as the $9.1 billion projected in 2017, but up from $8.4 billion in 2016 and $6.9 billion in 2015. read more

September 12, 2018 / / Social Media Marketing

Social Media Marketing is the best way to market and advertise your business these days.  Social Media is also the most effective way to share your content, attract an audience, engage and interact with followers, and drive traffic to your website (or physical location) for conversion.

It’s time to take Social Media Marketing and Advertising Seriously.

50% of millennials use the internet to research products before purchasing. Ad spend on social media is on pace to outgrow TV ad spend for the first time. 7 in 10 Gen Xers are more likely to make purchases from brands they follow on social. 4% of users follow a brand because they’re interested in the product or service. The top choice for a customer care channel is social media.

The average response time read more