Move over Halloween Margarita recipes, home décor ideas, and knitting projects, make room for automobile sales.
Oracle Data Cloud (ODC) analyzed new vehicle registration data and found Pinterest users were 28% more likely than non-Pinterest users to buy a new vehicle within the first 90 days of its release.
Additionally, Pinners were 31% more likely to buy a new SUV model after its release.
Pinterest by the Numbers
“Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.
Your home feed is the center of Pinterest. It’s where you’ll find ideas, or Pins, with recommendations based on your interests, as well as what people you follow on Pinterest are saving.”
- 250 million people use Pinterest every month.
- Pinterest reaches 83% of women 25 to 54-years old
- 50% of new sign-ups in 2018 were men.
- High-income, well-educated US households are twice as likely to use Pinterest than lower-income, less educated households.
- Visual searches have more than doubled in one year.
- 59% of Millennials have discovered products on Pinterest.
- 90% of weekly Pinterest users use the site to make purchase decisions.
- 78% of users say content from brands on Pinterest is useful.
- Pinterest users spend 29% more while shopping than non-Pinterest users.
Pinterest Auto Sales
Pinterest reports that it reaches 50% of all US Adults who plan to purchase an automobile in the next six months and more than 6 million people engage with auto-related content on the platform.
57% of Pinners Pinning automotive content weekly use the platform to discover auto-related products and 62% made purchases based on the content from auto brands on Pinterest.
ODC group vice president of brand partnerships Joe Kyriakoza added in the blog post, “People who use Pinterest tend to be trailblazers for the latest products. We’ve seen that come through in multiple rounds of research over the years, whether it’s a study about grocery shopping or, in this case, buying new cars.”
Pinterest by the numbers source: Hootsuite Blog