Skip to content
The Social Pro

The Latest News & Info About Digital & Social Media for Business

  • Home
  • About us
  • Contact Me
  • Table of Contents
July 15, 2019 / Laura Donovan / Social Media Marketing

Social Statistics to Get You Motivated to Market the Rest of 2019

If you still aren’t using Social Media to market and advertise, or you are using it without results, it’s time to get serious.

With statistics like these it can’t be ignored.

Social Media Engagement

  • For 45% of consumers, social media is one of the first channels they go to in case they have any questions or issues.
  • 21% of consumers would rather message a brand/business on Social Media instead of calling customer service.
  • Posts with links to information are the most preferred type of content on Social Media.
  • 21% of consumers are more likely to buy from businesses they can reach on Social Media. (Which may not seem like a lot, but if that 21% can get a response from your competitors, you just gave business away!)

Social Media Advertising

  • Social Media ad spend in the US is expected to reach $18.4 billion this year.
  • Social Media is the biggest source of inspiration for consumer purchases. (37% to be exact, 6% find inspiration from magazines, 14% from email)
  • Social Media is the most relevant advertising channel for 50% of Generation Z and 42% of Millennials.
  • Non-customers are 3 times more likely than customers to visit retailers from Social Media Ads.

Facebook Statistics

  • Facebook continues to be the most popular Social Networking site (in terms of active users.)
  • 68% of US adults used Facebook in 2018.
  • There are 65 million local business pages on Facebook.
  • 70% of Social Marketers find Facebook ads as the most useful for achieving their goals.

Twitter Statistics

  • There are 326 million monthly active users on the platform.
  • Twitter users send out about 500 million tweets per day.
  • 88% of Social Advertisers use Twitter Ads.
  • Videos accounted for more than half of Twitter’s ad revenue.

LinkedIn Statistics

  • LinkedIn performs 277% better than Facebook and Twitter in terms of generating visitor-to-lead conversions.
  • 80% of Social Media B2B leads come from LinkedIn.
  • 90% of Social traffic to blogs and websites originates from Facebook, Twitter and LinkedIn, half of this comes from LinkedIn.
  • 89% of B2B marketers include LinkedIn in their marketing mix.

What are you waiting for – Get Marketing on Social!

Previous Post Social Media Marketing:  6 Secrets for Success

Next Post Meet Shoelace, Google’s New Social Networking App

CategoriesSocial Media Marketing

TagsFacebook linkedin social engagement social media marketing Social media statistics social statistics statistics twitter

Laura Donovan Written by:Laura Donovan

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!

The Social Pro

  • twitter
  • facebook
  • google-plus
  • pinterest
  • youtube
  • linkedin
  • instagram
  • slideshare
  • email

Tracks WordPress Theme by Compete Themes.

Facebook
fb-share-icon
Twitter
Follow Me
Tweet
Pinterest
fb-share-icon
LinkedIn
Share
RSS
Follow by Email