Social Media Usage in America

Around 7 out of 10 Americans use Social Media. They use the Social platforms to get their news, share information, connect with friends and family, and for entertainment.

Pew Research Center began tracking Social Media usage in 2005. At that time, 13 years ago, only 5% of American adults used Social Media.

Social Media usage by American adults is now at 69%. This is a marketing and advertising medium businesses can no longer ignore.

Social Media usage by adults in the USA:


  • 73% use YouTube.
  • 68% use Facebook.
  • 35% use Instagram.
  • 29% use Pinterest.
  • 25% use LinkedIn.
  • 24% use Twitter.

Break down of the top three platforms and usage as follows.

Facebook Usage:

  • 62% of adult men use Facebook.
  • 74% of adult women use Facebook.
  • 81% are 18-29 years old.
  • 78% are 20-49 years old.
  • 65% are 50-64 years old.
  • 41% are 65 or older.
  • 75% of users live in an urban area.
  • 67% of users live in a suburban area.
  • 58% of users live in a rural area.
  • 74% of Facebook users use the site daily.

YouTube Usage:

  • 75% of adult men use YouTube.
  • 72% of adult women use YouTube.
  • 91% are 18-29 years old.
  • 85% are 20-49 years old.
  • 68% are 50-64 years old.
  • 40% are 65 or older.
  • 80% of users live in an urban area.
  • 74% of users live in a suburban area.
  • 59% of users live in a rural area.
  • 45% of YouTube users use the site daily.

Instagram Usage:

  • 30% of adult men use Instagram.
  • 39% of adult women use Instagram.
  • 64% are 18-29 years old.
  • 40% are 20-49 years old.
  • 21% are 50-64 years old.
  • 10% are 65 or older.
  • 42% of users live in an urban area.
  • 34% of users live in a suburban area.
  • 25% of users live in a rural area.
  • 60% of Instagram users use the site daily.

The Takeaway

Facebook is still your best bet to reach the most people in most demographics. However, if you really want to enhance your marketing strategy your business will need videos and a YouTube account and consistent activity on the site.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!