Social Media Trumps Advertising in the 2016 Presidential Campaign [INFOGRAPHIC]

The 2016 Presidential Election has not only been interesting (and a complete circus), but it has been fascinating to see how it is playing out on Social Media.

This election has shown how important Social Media is to the candidates and to the citizens of the United States and it is definitely creating a new information cycle that will “shape campaigns for years to come.” (source)

44% of all American adults obtain their news from Social Media. (source)  Whether it’s Facebook, Twitter, LinkedIn, etc. the people are using the Social sites to obtain information.  Social Media gives people access to news information in real-time, as well as information about the candidates 24 hours a day, 7 days a week.  People can access any information at any time of day.

“It’s really opened the floodgates of candidates being able to tap into this ecosystem of voters and news consumers who are getting information about these candidates 24/7,” said Patrick Ruffini, Republican political strategist and founder of Engage, a digital media firm. “This election cycle is the first I’ve seen (where) candidates realize social media is their direct pipeline into mainstream media coverage and to voters.” (source)

During the last election in 2012, it was interesting to see that Social Media actually played a part in the campaigns, however nowhere near how it is in 2016.

In 2012 the candidates used shorter messages and very calculated statements.  The updates were controlled and edited.  Typically a social update was just a message of thanks to supporters.  It was not a place where candidates would voice their policy proposals or express an opinion on anything.

During this election, the candidates are very open about their plans and share it with all in their Social Feeds.

Unfortunately, they also use the platforms to cut down their opponents.

Whatever the message, the fact is Social Media is playing a significant role in the 2016 Election.
“This is the first true social media election,” said Frank Speiser, SocialFlow’s co-founder and chief product officer. “Before it was an auxiliary method of communication. But now (candidates) can put messages out there and get folks on social media to act on your behalf by just sharing it around. You don’t have to buy access to reach millions of people anymore.” (source)



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Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!