The 2016 Presidential Election has not only been interesting (and a complete circus), but it has been fascinating to see how it is playing out on Social Media.
This election has shown how important Social Media is to the candidates and to the citizens of the United States and it is definitely creating a new information cycle that will “shape campaigns for years to come.” (source)
44% of all American adults obtain their news from Social Media. (source) Whether it’s Facebook, Twitter, LinkedIn, etc. the people are using the Social sites to obtain information. Social Media gives people access to news information in real-time, as well as information about the candidates 24 hours a day, 7 days a week. People can access any information at any time of day.
“It’s really opened the floodgates of candidates being able to tap into this ecosystem of voters and news consumers who are getting information about these candidates 24/7,” said Patrick Ruffini, Republican political strategist and founder of Engage, a digital media firm. “This election cycle is the first I’ve seen (where) candidates realize social media is their direct pipeline into mainstream media coverage and to voters.” (source)
During the last election in 2012, it was interesting to see that Social Media actually played a part in the campaigns, however nowhere near how it is in 2016.
In 2012 the candidates used shorter messages and very calculated statements. The updates were controlled and edited. Typically a social update was just a message of thanks to supporters. It was not a place where candidates would voice their policy proposals or express an opinion on anything.
During this election, the candidates are very open about their plans and share it with all in their Social Feeds.
We must suspend immigration from regions linked with terrorism until a proven vetting method is in place.
— Donald J. Trump (@realDonaldTrump) June 26, 2016
Let’s make sure that Wall Street and the wealthy pay their fair share of taxes.
Let’s put our families first.
— Hillary Clinton (@HillaryClinton) June 27, 2016
Unfortunately, they also use the platforms to cut down their opponents.
Crooked Hillary is wheeling out one of the least productive senators in the U.S. Senate, goofy Elizabeth Warren, who lied on heritage.
— Donald J. Trump (@realDonaldTrump) June 27, 2016
Trump’s speaking about outsourcing right now.
— Hillary Clinton (@HillaryClinton) June 28, 2016
Whatever the message, the fact is Social Media is playing a significant role in the 2016 Election.
“This is the first true social media election,” said Frank Speiser, SocialFlow’s co-founder and chief product officer. “Before it was an auxiliary method of communication. But now (candidates) can put messages out there and get folks on social media to act on your behalf by just sharing it around. You don’t have to buy access to reach millions of people anymore.” (source)
Use this INFOGRAPHIC – cut & paste code below:
<a href=”http://the-social-pro.com”><img class=”aligncenter size-full wp-image-4512″ src=”http://the-social-pro.com/wp-content/uploads/2016/06/INFOGRAPHIC-election.jpg” alt=”INFOGRAPHIC election” width=”834″ height=”2830″ /></a>