So, you have decided to jump into Social Network Marketing, good choice. With over 500 million people on Facebook and 30 billion pieces of content (web links, photos, blogs, etc.) being shared monthly (Facebook) it is a powerful marketing tool to use. But where do you begin?
Create a Business Page, post your Logo and post updates, that is it, you are done right – unfortunately no, there is actually is a lot more that goes into it.
The newest position at most large companies is a dedicated Social Network Marketer. Large companies and their marketing departments are understanding they must have a dedicated Social Media person, someone to handle only the Social Media sites, launching campaigns, engaging with customers, measuring the success of the sites and providing interesting and informative information to post in order to keep Friends and Followers of their sites is just the tip of the iceberg.
However, many small businesses do not have the budget to hire a dedicated employee. There are several sites popping up on the Internet offering free training and even content to post on your page at rock-bottom prices. If you are tech savvy and have a good working knowledge of the Social Media these free videos may work for you. There are also numerous books you can get at your library to help with the navigation of the various Social Media sites.
Though, there are Social Network Marketing companies who will come to you and train you on a one-on-one basis, providing you the knowledge and tools to conduct a campaign on your own. There are even seminars now to train on Social Network Marketing. While not free these training sessions will provide you with a good foundation on how to begin your campaign and how to run it, as well as a resource to contact when you need assistance.
If you do not have the time, patience or desire to conduct a Social Network Marketing campaign the next option is to hire someone to do it for you. There are companies popping up now dedicated to just Social Media and marketing. Varying in price and philosophy.
Glitz and glam is great, but good, solid content and relationship building are the cornerstones to a great Social Media campaign. Hire someone with a working knowledge, ask to see the sites they manage and you can get a good overall picture of what they can do for your business.
Beware the online, inexpensive marketers who will provide you content and tell you what to post. While this is a cheap way to get information to post, it will not rank you on search engines and the Friends and Followers of your sites will pick up on the “stock” posts pretty quickly.
The content you are being provided for that low, low price is content that is being provided to all the accounts that use this company. Your content is not original, not to mention it is not timely. A few months ago Google changed its search engine algorithms, zeroing in on “content farms”, if they see that several websites have the same information posted those websites are knocked out of the search and will not come up in the results.
One of the added benefits to marketing on Facebook is the fact that original content and information you post on your Business Page is optimized to hit the search engines. Utilizing a company to provide you content to post is considered a content farm and will likely not hit the search engines.
Though you are not paying much for the content you are paying someone to send you an email, the same email they are sending to all of their clients, when with a little time and research you could find original content to post on your Page, and who better to locate good content than you – a professional in your industry.
Social Network Marketing campaigns actually do require a bit of work and thought. If you are not utilizing these sites to market your business you are missing a great opportunity. Research your options in conducting a Social Network Marketing campaign, as yourself a few questions before you decide how to market on these sites. Do you have the time to do it? Do you have the working knowledge of the mechanics of the site? Do you understand how Social Media works and how to market on these sites?
If you can go it alone, educate yourself on the ins and outs of Social Media and marketing on the sites and devote the time to working the campaign and it will work for you.