Social Network Marketing is a whole new ballgame, the rules have changed in marketing and while the outcome is the same as traditional marketing – get customers/make a sale-pocket the money, the method has changed and the timeline has expanded.
There is a distinct difference between traditional marketing and Social Network Marketing. Traditional marketing is a funnel – run an ad, entice the consumer, make a sale. As illustrated below Facebook marketing ongoing, and seemingly neverending.
Once you grasp the difference and the new concept you will understand the key strategy behind Social Network Marketing. These days people want to be a part of something, they want an experience and they want to be a “friend” not a number.
Social Network Marketing is based on relationship marketing. Per Wikipedia, “As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.”
What better way to conduct relationship marketing than with Social Media. People get to know what your business is all about and share in an experience, they consider you a Friend. Your business will be first in their mind when they need your services, and will be first in their mind when their Friends need your services.
According to a 2009 survey completed by The Nielson Company, “90% of respondents trusted ‘completely’ or ‘somewhat’ recommendations from people they know.” While 70% trusted consumer opinions found online. Only 61% of survey respondents trusted newspaper print ads.
However, though this new marketing tool may not be as quick to deliver an ROI it is an effective means to an end. Utilizing this marketing tactic may feel like a waste of time and/or money, but understand that your Business Page is working for the business at all times and your customers are on these sites.
A business owner once put it perfectly-he offered a service that people did not need on a daily basis. He understood that people needed his services in rare circumstances and by putting his business up on the Social Networking sites and engaging with everyone, he knew that when that rare circumstance occurred they would likely call his company first. ROI may not happen the first month or even the tenth month of his campaign, but by putting his business out there and forming those relationships he was confident the sales would come.
So, create a Business Page where your Business is the source of information, provide relevant content on your industry, share information from other sources, update Friends of newsworthy tidbits, provide a deal just for them, and be a Friend – stop selling or forcing a sale on them. See your Friends as a group of people interested in what you have to say and offer, not just as dollar signs. As soon as you understand Social Network Marketing and utilize it correctly your Friends will show you the money.