More Reasons Why Video is Crucial to a Marketing Strategy

Video is a crucial, necessary, and important part of any marketing strategy.  In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.

Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions.   Generation Y shoppers are 264% more likely to share product videos when shopping online.

If you still aren’t swayed, check out the stats below to see just how crucial a video marketing plan is for your business.

Video Drives Traffic & Purchases

  • Video content generates an average of 3 times as many monthly visitors as other content does.
  • Video reviews on product pages increase the time visitors spend on the page by 340%.
  • Shoppers are 52% more confident in their purchases when there is video content available.
  • Websites with video content see 88% more time spent on pages by website visitors.
  • There is a 127% increase in pages visited per shopping session when there are videos on product pages.

Video Viewing Preferences

  • YouTube is the #1 destination for viewing product/brand videos.
  • Mobile video viewers are 1.2 times more likely to think more of a company that offers product videos.
  • By 2019, 72% of mobile traffic will be online video content.
  • Tablet users watch online videos longer than 10 minutes.
  • 54% of mobile users watch videos that are less than 10 minutes.

Millennials, Videos, and Shopping

  • 4 in 5 Millennial shoppers find videos helpful when researching future purchases.
  • 1 in 3 Millennials purchase a product as a result of viewing the online video.
  • Millennials are 146% more likely to view videos on retailer’s websites.
  • ¾ of all Millennials rely on video to comparison shop.

Interesting YouTube Stats

  • YouTube reaches 81.2% of Internet users in the US.
  • How-To videos are one of the most popular videos on the site.
  • 55% of all Google keyword searches return at least one video result.
  • 82% of Google video results lead to YouTube.


It’s time to do a video!


(For Sources See:

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!