And the Most Popular Social Media Site is…



Pew Research Center conducted a study of 2,000 U.S. adults in early 2018.  The study found that YouTube dominates Social Media use, with 73% of all U.S. adults using the platform.  Facebook garnered second place with 68% of Americans using their platform.

Social Site use by U.S. adults ranks as follows:

  • 73% use YouTube.
  • 68% use Facebook.
  • 35% use Instagram.
  • 29% use Pinterest.
  • 27% use Snapchat.
  • 25% use LinkedIn.
  • 24% use Twitter.

Among all U.S. adults, Facebook remains the most widely “used” platform.  Nearly three-quarters of the 68% users are using site daily.

Younger U.S. adults, age 18 to 24, tend to embrace a variety of Social platforms. Of the 18 to 24-year-old group:

  • 78% use Snapchat.
  • 71% use Instagram.
  • 56% use YouTube.
  • 55% use Facebook.
  • 45% use Twitter.

Social Media use isn’t just by the younger set:

  • 64% of adults ages 50 to 64 use Social Media.
  • 37% of adults over the age of 65 use Social Media.

Other notable findings include:

  • Pinterest is more popular with women.
  • LinkedIn is more popular with college graduates and high-income households.
  • While more Americans use Facebook than Snapchat, Snapchat users log on more times per day than Facebook.



Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!