Pew Research Center conducted a study of 2,000 U.S. adults in early 2018. The study found that YouTube dominates Social Media use, with 73% of all U.S. adults using the platform. Facebook garnered second place with 68% of Americans using their platform.
Social Site use by U.S. adults ranks as follows:
- 73% use YouTube.
- 68% use Facebook.
- 35% use Instagram.
- 29% use Pinterest.
- 27% use Snapchat.
- 25% use LinkedIn.
- 24% use Twitter.
Among all U.S. adults, Facebook remains the most widely “used” platform. Nearly three-quarters of the 68% users are using site daily.
Younger U.S. adults, age 18 to 24, tend to embrace a variety of Social platforms. Of the 18 to 24-year-old group:
- 78% use Snapchat.
- 71% use Instagram.
- 56% use YouTube.
- 55% use Facebook.
- 45% use Twitter.
Social Media use isn’t just by the younger set:
- 64% of adults ages 50 to 64 use Social Media.
- 37% of adults over the age of 65 use Social Media.
Other notable findings include:
- Pinterest is more popular with women.
- LinkedIn is more popular with college graduates and high-income households.
- While more Americans use Facebook than Snapchat, Snapchat users log on more times per day than Facebook.