I opened my LinkedIn Page the other day and thought I had opened Facebook by mistake. Every post seemed to be a scantily clad young woman, a religious quote or a political commentary.
Facebook vs. LinkedIn
Before there was Facebook, there was LinkedIn. LinkedIn began its online tenure as the premiere business-oriented social network in 2003. While there were other social networks already around, including Friendster and MySpace, LinkedIn was THE place for business people to connect and network online.
LinkedIn’s Mission: “To connect the world’s professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.”
Facebook was founded a year after LinkedIn.
Their stated mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
The addition of Facebook Business Pages several years later gave businesses a chance to join the conversation, connect with people in order to raise awareness of the business and its products. Pages allow businesses to seem more “human,” or at least show that humans run the business.
While LinkedIn also has Business Pages, LI’s real strength is their ability to allow humans the chance to display their education, knowledge and business skills (often over and above their current job description or company affiliation). They are invited to network with others, to keep up on industry news, learn from one another, hone their skills, and, in many cases, find a better job. The value of LinkedIn has always been that it is a place for people to connect with one another on a professional level.
Facebook can be used to keep friends and family up to date on who you are what you are doing in your business. It is perfectly fine to note on FB that you are looking for a new job, or have a great new product to offer people. Getting a lead from a personal friend or family member is great. If you are in business, having a Facebook Page is becoming mandatory. Facebook ads give businesses a great opportunity to advertise to FB members.
However, while it is within bounds to use Facebook for business, it is not appropriate to use LinkedIn as a personal social network.
What should be posted on LinkedIn?
LinkedIn is now one of the best places to look for a job (or an employee). You can also publish relevant news and information about your industry and company. On a personal level, you can brag about your company-related awards, promotions, and work anniversaries.
What should NOT be posted on LinkedIn?
LinkedIn is not the place for religious or inspirational quotes, vacation selfies, birth announcements, silly games, or political rants (even if you are a politician).
There are plenty of “personal” social networks, Let’s keep LinkedIn professional.