Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. (Wikipedia) Pinterest has become an important piece of a Business’ marketing strategy. The reason many businesses use Pinterest is the opportunity to drive traffic to a website. In addition to website traffic Pinterest is another platform that provides brand recognition and exposure. If you aren’t convinced you need a Pinterest Campaign for your business see Pinterest and Why it is Important to Business. A couple important statistics to note about marketing success with Pinterest:
- Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising. In other words Pinterest drives more traffic. (Social Media Today)
- 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Social Media Today)
Think 47% is not a high enough number…..Take into consideration that “Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.” (Social Media Today) So, now that you are going to start marketing with Pinterest, here are some great Tips & Tricks to making your Pins get the exposure that will help propel your business out to the world. View the Slide Show below:
Shout out to my favorite Image Source – Bulletin Board image: FreeDigitalPhotos.net.
Use this SlideShare – copy and paste code below:
<iframe src=”//www.slideshare.net/slideshow/embed_code/36289263″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/lauradonovan1/pinterest-tips-and-tricks-donovan” title=”Pinterest tips and tricks . donovan” target=”_blank”>Pinterest tips and tricks . donovan</a> </strong> from <strong><a href=”http://www.slideshare.net/lauradonovan1″ target=”_blank”>The Word Pro</a></strong> </div>