Pinterest Tips & Tricks

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. (Wikipedia) Pinterest has become an important piece of a Business’ marketing strategy. The reason many businesses use Pinterest is the opportunity to drive traffic to a website.  In addition to website traffic Pinterest is another platform that provides brand recognition and exposure.  If you aren’t convinced you need a Pinterest Campaign for your business see Pinterest and Why it is Important to Business. A couple important statistics to note about marketing success with Pinterest:

  • Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising.  In other words Pinterest drives more traffic. (Social Media Today)
  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Social Media Today)

Think 47% is not a high enough number…..Take into consideration that “Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.” (Social Media Today) So, now that you are going to start marketing with Pinterest, here are some great Tips & Tricks to making your Pins get the exposure that will help propel your business out to the world. View the Slide Show below:


Shout out to my favorite Image Source – Bulletin Board image:

Use this SlideShare – copy and paste code below:

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Laura M. Donovan Written by:

Laura Donovan is President of The Word Pro, a nationally recognized, award winning Digital Media Marketing Firm. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+, Twitter, etc. since 2009. I have helped hundreds of small-to-medium-sized businesses, in a variety of industries, across the U.S. with Digital and Social Media Marketing and Advertising. At The Word Pro, Inc. you get one-on-one service that is customized to your business goals and specific needs. From the first conversation we have, I help to build your digital and social media solutions that are affordable and effective. I have provided training sessions, conducted seminars and webinars, and manage the entire process so all you need to do is run your business, my team and I take care of the rest!