Pinterest is So Much More than Recipes and Crafts

Believe it or not, Pinterest is one of the most effective marketing platforms out there.  While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

Pinterest Facts1

  • Pins have a long pin life.
  • On average Pins are re-Pinned at least 10 times.
  • The average Pin on Pinterest drives 2 website visits.
  • 5% of all referral traffic to websites comes from Pinterest.
  • The average Pin on Pinterest earns roughly 78 cents in sales.
  • 87% of Pinners have purchased a product because they saw it on Pinterest.
  • 93% of Pinners use Pinterest to plan their purchases.
  • Pinterest users who interact with a Promoted Pin spend 7x more.
  • Pinterest users who interact with a Promoted Pin have a 50% higher intent to purchase.

Business Benefits for Using Pinterest2

  • Advertisers receive around 20% more clicks the month following the launch of a Promoted Pin ad campaign.
  • 70% of sales from Promoted Pins are from new customers.
  • Orders from Pinterest on a mobile device have increased by 140% since 2013.

While Facebook’s current News Feed algorithm is designed to show posts that are current and relevant, the lifespan of a post is short, which means it will own show to a certain number of people (based on if they are on the platform the time the post is updated, if they follow your Page, etc.)

Pins never go away.  The more you post to Pinterest, the more people will Pin your posts, and the more visibility your business will receive.  Your followers and customers become your word-of-mouth and spread your Pins for you and further than you ever could with a simple Pin.

Pin This:  It’s Time to Use Pinterest to Market & Advertise

While most small to mid-sized businesses think Social Media Marketing is just an extra, a strategy implemented if there is budget left to use it.  However, in 2018 and forward Social Marketing using relevant, informative, attractive, visual, content is going to be a requirement to the success of a business.

Social Media activity makes a business appear reputable, interesting, interactive, and loyal to its customer base.  It also makes the path from product/service to sale much more efficient and possible.

 

Sources:

  1. Pinterest.com
  2. https://www.shopify.ca/infographics/pinterest & https://blog.hootsuite.com/pinterest-statistics-for-business/
Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!