If you have a Facebook Business Page you are familiar with the action on your Page and the Metrics Facebook uses to measure its “worth”. Viewing the weekly updates regarding new Friends, visits to the Page and pulling up the Insights for the last month can sometimes be a bit disappointing.
There will be weeks where your Page is active, Friends are visiting your Page, commenting on the Page, sharing information and then there are the weeks when it seems all the arrows are red and it feels like your Page is pointless – it is not.