The Social Pro Posts

July 22, 2019 / / Digital Media

Connection and internet activity is a significant part of our daily lives.  It’s hard to think that 25 years ago the internet was not something most consumers were using, and cell phones didn’t start generating interest until about 20 years ago.

Today, online interactions are commonplace.

Domo, a business management platform, has been compiling data for digital usage and breaking it down into the amount of content generated in one minute for the past 7 years.

The results have been astonishing each year, and a minute of connectivity has slowed down in 2019. read more

July 22, 2019 / / Facebook

On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed.  This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.”

Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year.

The F5 design is “simpler, faster and more immersive, putting your communities at the center.”  Overall, it makes it easier for users to find most-used features. read more

July 17, 2019 / / Social Media

There’s been a lot of news about the mining of our personal data by companies (and countries) to use for advertising purposes or other nefarious reasons.

Most Social Media users are shocked to see ads for items they were viewing on the Internet or ads for things they were searching for on Google, even pleas from companies where carts were abandoned to complete the purchase.

While some of these ads can be attributed to a tracking code that websites have to find their visitors on Facebook, etc. there are other ways companies (and governments) get our personal data.  There are also some serious tricks hackers use to obtain more personal information to generate our passwords or even more personal information.  There are also things Social Media users do that put their home and family in danger. read more

July 16, 2019 / / Google

After shuttering its Social Networking platforms Orkut, Google Buzz, and Google +, Google has recently announced it has plans to launch a new Social Networking app.

Introducing, Shoelace, an app that aims to bring people together in real-life, not just digitally, through common interests and activities.

What is Shoelace

“Shoelace is a mobile app that helps connect people with shared interests through in person activities. It’s great for folks who have recently moved cities or who are looking to meet others who live nearby.” (Shoelace) read more

Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.

Social Media is powerful, inescapable, and it is here to stay.

It’s time to up your Social game and get serious with your strategy.  Here are 6 secrets for your Social Media Marketing Success.

1.    Make a Plan

Social Media interaction reflects on your overall business, consistency is important.  Whatever you do on Social Media needs to be done consistently. read more

July 8, 2019 / / Podcasts

Podcast:  A digital audio file made available on the Internet for downloading.

Podcasts are sort of like your favorite blogs, shows, and topics all mashed up into a recording that you can download onto a computer or mobile device to listen to whenever you want.  There is no predetermined length or format.

Podcasts allow you to learn about new topics anywhere.  Podcasts can be done by celebrities, comedians, individuals, businesses, news sources, radio networks, TV networks, etc.

According to SmallBizTrends.com, podcasts help build a better relationship with an audience.  People listen to podcasts because they have something in common with the person or brand the speaker represents.  Podcasts help to build trust and can be a good tool to add to your marketing toolbox. read more

July 8, 2019 / / Marketing

We are now half-way through 2019 and we are skating toward 2020.

It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques.

Here are the Top 5 Strategies, according to Digital Success, to incorporate into your marketing plan.

1.    Optimizing for Voice Search

Voice search optimization can no longer be ignored, especially if you are a local business looking for new customers.  According to BrightLocal, 58% of consumers have used voice search to find local business information within the last year and 46% of voice search users look for a local business daily. read more

Summer 2019 is flying by us!  July 4 is this week and Americans are getting ready to celebrate.

There is still time for your business to get in on the action and plan some fun events, either online or in person.

The 4th of July is a big holiday for retailers and service providers.  Even if you don’t sell items related to the holiday, you can still capitalize on the festivities with a fantastic marketing campaign.  Generate updates related to popular topics or events, share fireworks or parade schedules in your area, offer a patriotic item as a gift for all customers leading up to July 4th, etc. read more

June 11, 2019 / / Digital Marketing

Regardless of the size of your business deciding who will handle your digital marketing needs is a standard question.

Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.

There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.

Here are 3 reasons why outsourcing makes sense.

1.    Outsourcing Makes Cents

Seriously though, outsourcing does save your business in the long run.  Hiring staff usually requires a somewhat steep salary.  The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manger is $99,914.  Not to mention the health benefits, vacation, sick pay, unemployment insurance, workers’ comp insurance, etc. read more