Marketing Trend Check-In: Top 5 Strategies to Focus On the Second Half of 2019

We are now half-way through 2019 and we are skating toward 2020.

It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques.

Here are the Top 5 Strategies, according to Digital Success, to incorporate into your marketing plan.

1.    Optimizing for Voice Search

Voice search optimization can no longer be ignored, especially if you are a local business looking for new customers.  According to BrightLocal, 58% of consumers have used voice search to find local business information within the last year and 46% of voice search users look for a local business daily.

Get more specific information on how to optimize your content and website for voice search here.

2.    Creating Original & Relevant Content

Relevance and originality are important to a successful, revenue generating campaign.  78% of consumers state that relevant content (website/blog/Social updates) increases interest and purchase intent.  The average person consumes 4 pieces of content before making a purchasing decision.

Learn more about content and see a few examples of effective content themes here.

3.    Measuring Engagement & Interaction

Reach and engagement of content is a good way to measure the success of your marketing campaigns.  Measuring purchases based on content is obviously a good indicator of the success of your campaigns.  However, measuring how far your content reaches, how many new people see it, how many people like it and interact with it is a great measurement of your visibility and brand recognition.

If people don’t know you are there, you will never find new customers.  Measure your campaigns reach and interaction and build on it to expand your audience even further.

4.    Incorporating Video & Audio Content

Using videos and podcasts are a popular way to reach an audience.  In fact, Half of all 18-to 34-year-old YouTube subscribers would drop what they are doing to watch a video by their favorite creator and 40% of Millennials trust videos more than other content.

32% of the population tunes into a podcast at least once a month.  Podcasts are an excellent way to build a better relationship with your audience and create trust with the brand represented.

5.    Integrating Artificial Intelligence & Chatbots

It is predicted that chatbots will be used first to place an order, anything from pizza to a hotel room.  Chatbots enable users to do this without downloading an app.  According to a study out of LivePerson, only 19% of the 5,000 people surveyed had a negative perception of chatbots. 33% had a positive view.

Chatbots could mean the difference between closing a sale or losing a consumer to a service with a chatbot, most especially for food delivery.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!