- 83% of Facebook users are female.1
- 75% of Facebook users are male.1
- 91% of Social Media users access Social accounts via mobile devices.2
- 79% of American internet users are using Facebook, making it the most widely used Social Media platform.3
- Pinterest drives 25% of all retail website referral traffic.4
- 93% of Pinterest users use the platform to plan or make purchases.5
- Snapchat reaches 41% of 18 to 34-year-olds in the US each day.6
- 71% of consumers who have a good experience with a business on Social Media are more likely to recommend that business to others.7
- Visual content is more than 40 times more likely to be shared on Social Media than any other content.8
- In 2015, Facebook influenced 52% of online AND offline purchases.9
- 94% of consumers do research online before visiting a store10
Sources:
- http://www.pewinternet.org/2016/11/11/social-media-update-2016-methodology/
- https://coschedule.com/blog/social-media-statistics/
- http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- https://www.meltwater.com/sg/blog/35-stupendous-social-networking-facts-and-stats/
- https://business.pinterest.com/en/blog/how-pinterest-drives-purchases-online-and
- https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics
- https://www.dreamgrow.com/21-social-media-marketing-statistics/
- https://blog.hubspot.com/marketing/visual-content-marketing-strategy
- http://www.thedrum.com/news/2015/04/24/facebook-influences-over-half-shoppers-says-digitaslbi-s-connected-commerce-report
- https://kibocommerce.com/blog/2017-consumer-trends-new-research/