Increase Fixed Ops Profits with Social Media Marketing

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

95% of consumers are researching autos online before making a purchase, it only makes sense they continue to use online tools to find service for routine maintenance, tires, oil changes, etc.

In fact, 60% to 70% of all vehicle owners are searching for service options from their smartphones.

“Dealers are so focused on selling more cars that they tend to overlook what actually pays the bills and keeps the lights on.”

(Jeff Clark, DealerOn)

Additionally, most customers between the ages of 18 and 44 prefer to schedule service appointments online, instead of calling and 2/3 of those customers searching online for service options schedule an appointment within 24 hours.

It’s Time to Get Social

Social Media now directs more online traffic to websites than search engines and Social Media updates are ranked on the top search engines.  Meaning, if your service department is not using Social Media consistently and effectively your service department is not being found.

Consumers also indicated that they are more likely to ask a question on Social Media. If they ask, are you there to answer?

69% of consumers said a friend’s favorable post on Social Media positively impacts their opinion of that dealership.

It’s time to get Social and leverage Facebook and all digital media to your dealership’s advantage.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!