The Importance of Visual Marketing:  Why it Works

Life moves fast these days.  Marketing must move fast and if businesses want people to take notice of their products or services.

It’s no secret – people are visual learners and are far more likely to connect with a brand and make a purchase if the visual parts of their brains are pandered to. (Piktochart)

Images and visual content are a requirement to effectively market socially, digitally, and even in print.

  • Images are processed in the brain 60,000 faster than text (3M).
  • People retain 65% of information if it is presented with relevant visuals (Brain Rules).
  • 80% of people skim content when reading online. And the average person only reads 28% of text on a website (Nielsen).
  • 93% of all human communication is almost non-verbal, which means that our brains prefer to perceive visual cues (DMP).
  • 65% of the human population are visual learners (Social Science Research Network).
  • People will actually spend 10% more time looking at visuals on a website than reading text (Nielsen).
Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!