Facebook Watch Provides Advertising Value

Facebook Watch is the video-on-demand service operated by Facebook.  Launched in August 2017 it provides original video content that is produced for the company by partners.

In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News.  In addition to original programming, Facebook Watch also distributes content licensed from other companies. On November 30, 2018, it was announced that the streaming service had struck a deal with 20th Century Fox Television to stream television series Buffy the Vampire SlayerAngel, and Firefly.

According to Facebook Newsroom, “Facebook Watch is built on the notion that watching videos can help you connect more deeply with people, instead of being a passive or solitary experience. You have virtually unlimited ways — comments, shares, reactions, polls, Groups, messages, Watch Parties, and more — to connect with people around the videos you love.”

There are now more than 720 million people monthly and 140 million people daily spending at least one minue in Watch.  On average daily visitors spend over 26 minutes in Watch every day.

“Watch isn’t just a place to find videos and shows you love — it’s a place where you can explore and engage with other people who love them, too. These connections let people experience content in a whole new way, and we are focused on making Watch even more social.”

Advertising Opportunity

“The best way to bring great content to Watch is to create a sustainable, ad-supported ecosystem where every publisher and creator can reach their audience, make money from their videos, and thrive on the platform.”

Enter the advertising opportunity for businesses.  In-stream ads are shown on videos that are directed at specific audiences, with specific interests.  The opportunity for businesses is tremendous with Facebook Watch.

Creating in-stream videos ads allow businesses to take advantage of a captive audience.  Over 70% of in-stream ad impressions are viewed to the end with the sound on.  People can’t scroll on to the next update, they have to watch the ad to continue watching the video.  (Much like television commercials.)

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!