Facebook Changing Its Mobile Ad Format

On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed.  This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.”

Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year.

The F5 design is “simpler, faster and more immersive, putting your communities at the center.”  Overall, it makes it easier for users to find most-used features.

The new F5 design will require a couple key changes to the Mobile Feed advertising format, including:

  • Fewer lines of primary text shown.

There will now be only 3 lines of primary text shown in the Mobile News Feed, people will then be prompted to click to view additional text.

  • Maximum media height for videos and photos will be reduced.

The tallest supported ratio for images/videos with no links will be a vertical 4:5. Media taller than this aspect ratio will be masked on the Mobile News Feed.

Ads currently show 7 lines of primary text and the image ratio is 2:3.

These changes were made to simplify the formats and improve the consistency of the mobile experience.

Facebook notes that this new format will “help drive increased ad effectiveness and make it easier to use the same assets on the Facebook News Feed and Instagram Feed.”

Prep Your Ads in August

Start thinking about making the first 3 lines of your ad text snappy and invite that click for more information.  Additionally, get those ad images and videos reformatted to match the new aspect ratio to optimize the cross-promotional presentation.

Better Connections

With every update and change, Facebook’s goal is to “help people discover their communities, deepen their connections, find new opportunities and simply have fun.”

For more information see the Facebook Blog.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!