Email Marketing Can Boost Bottom-Line

The goal of email marketing is to reach prospective customers and move them through the sales process Email also provides the opportunity for your business stay in front of your prospects to help speed up the sales cycle by promoting brand recognition, linking your audience to your website and/or Social Accounts, building loyal customers and “brand enthusiasts.”

Email marketing is efficient and cost-effective and in the marketing world it is valuable, with a 4400% return-on-investment (ROI) and generates $44 for every $1 spent.

If you aren’t convinced email marketing is worth your while or budget, check out these stats:

  • The ROI of email marketing is 28.5% compared to 7% for direct mail. (Chief Marketer)
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase because of targeted email. (eMarketer)
  • Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. (QuickSprout)
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
  • Email marketing drives more conversions than any other marketing channel, including search and social. (Monetate)
  • A message is 5x more likely to be seen in email than via Facebook. (Radicati)
  • 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.(Monetate)
  • Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email (WhoIsHostingThis “Email Deliverability 101.”)
  • Employees spend 13 of their working hours each week in their email inbox (on average). (McKinsey & Company)
  • 92% of online adults use email, with 61% using it on an average day. (Pew Research)
  • 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn)

It’s time to give the people what they want, Email Campaigns!

Need help?  Our team can help your business leverage email to its advantage and reach your audience often and at a personal level.  Visit our Website for more information or give us a call 1-800-354-8045

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!