Don’t Leave LinkedIn, Just Follow the Rules

There has been a lot of chatter from people who have been blocked from posting to LinkedIn groups.  Some people even advise that we all leave LinkedIn and find another social network.

I agree that being blocked because of a perceived infringement (even if it was done quite innocently) is frustrating. In fact, it happened to me.

A couple of years ago, I suddenly saw that none of my posts or comments were being published on LinkedIn. My sin: I published an article (that I did not write) on a topic that was on target for the group. However, I had not added a discussion question. The moderator (a direct competitor of mine) took the opportunity to block me because it was a “rule” of the group that posts needed a discussion question.

Eventually, I was able to clear my name and the group moderator lifted the ban. I immediately left her group.

I joined LinkedIn in 2007. I didn’t pay much attention to “rules.” (Actually, I didn’t know there were rules). I “signed” the agreement and just started posting, inviting and joining.  Being put on a SWAM (side-wide automated moderation) list changed that. I discovered that besides LI site-wide guidelines, each group publishes a list of rules for that group. At that time, even a small infringement could get you black listed across all of the groups.

New Rules

I believe that LinkedIn recently reviewed and revised the rules slightly. A question about LinkedIn’s Moderation Process for Groups returned this answer, which states:

We monitor ongoing member feedback to determine when someone may be posting content that group members don’t feel aligns with the intent of that group or groups.

  • Both positive and negative member feedback about contributions across all groups is used to gauge a member’s contribution.
  • When that overall feedback on contributions gets below a certain level, the member’s contributions could become subject to moderation in all of their groups.
  • If someone becomes subject to moderation in all of their groups, it may last from a few days to a couple of weeks per incident. The time varies based on the member’s history of contributions across all their groups…

LinkedIn, like other social media sites, is putting a lot of emphasis on good content.  They have recently given members the opportunity to post articles on their own Pages, and they continue to support content posted in groups.   But there will always be people who post inappropriately. And I appreciate the efforts of LinkedIn to keep the platform free of SPAM.

How I Post on LinkedIn Now

I now carefully read the Group Profile and Group Rules before I join a group. If I find the rules too restrictive, I do not join that group. When I do join a group and post, I make sure to follow their guidelines.  (To find this information, go to the group page and click on the small l in the right-hand corner.)

While LinkedIn isn’t the only networking game in town, it is the largest, and we have made some very important connections there. In fact, several of our customers came to us directly through LinkedIn. Personally, I’m happy to follow their rules in order to take advantage of the networking opportunities.

 

Image Source:  Nan Palermo
Laura M. Donovan Written by:

Laura Donovan is President of The Word Pro, a nationally recognized, award winning Digital Media Marketing Firm. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+, Twitter, etc. since 2009. I have helped hundreds of small-to-medium-sized businesses, in a variety of industries, across the U.S. with Digital and Social Media Marketing and Advertising. At The Word Pro, Inc. you get one-on-one service that is customized to your business goals and specific needs. From the first conversation we have, I help to build your digital and social media solutions that are affordable and effective. I have provided training sessions, conducted seminars and webinars, and manage the entire process so all you need to do is run your business, my team and I take care of the rest!