Do-It-Yourself Marketing – How hard could it be?

Some business models have the principal of a start-up company adding his name into every box on his organizational chart.  The idea is that as the business grows, new names will replace the owner’s in those boxes.

The concept of doing things yourself when you have more time than money works if the things you do have a positive impact on the bottom line – in other words, if they are done effectively enough to generate the income needed to provide more money than time.

For example, hiring an accountant to keep an eye on finances, or a clerk who can answer phones and do administrative tasks may actually save both time and money.

What about Marketing?

Many business owners believe that inbound marketing is a function they can easily handle themselves. They can publish a DIY website with Facebook and Twitter accounts linked to it. DIY websites are inexpensive to create and publish. Social sites are free and easy to setup and use. They can easily use blogging software to write a blog. How hard could it be?

But are they doing the right things right?

How many visits is that DIY website getting?  Is it attractive and functional? Is it really optimized for search engines? Are blog posts titled in such a way that they appear in web searches?  Are they written and structured to attract customers?  How many “likes” are being generated on Facebook? How many posts are getting shared or, better yet being commented on?  How many Twitter followers? How many times is the business mentioned in Tweets?  How much business has been generated through the inbound marketing efforts?

The truth is that having the right tools is just the first step.  For example, anyone can buy a set of carpenter’s tools, and may have a basic understanding about how to use them.  (Hammers hammer nails.)  However, most of us could not build a house even with the best set of tools.  Only those who have spent the time and effort to learn how to use the tools effectively will be able to get the results they seek.

Marketing professionals not only have the tools available, they also know which ones to use to get the job done – and they have spent and continue to spend the time and effort needed to become educated on how to use those tools to build an inbound marketing strategy that gets results – so the business owner will finally have both the money and the time to enjoy his life.


Laura M. Donovan Written by:

Laura Donovan is President of The Word Pro, a nationally recognized, award winning Digital Media Marketing Firm. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+, Twitter, etc. since 2009. I have helped hundreds of small-to-medium-sized businesses, in a variety of industries, across the U.S. with Digital and Social Media Marketing and Advertising. At The Word Pro, Inc. you get one-on-one service that is customized to your business goals and specific needs. From the first conversation we have, I help to build your digital and social media solutions that are affordable and effective. I have provided training sessions, conducted seminars and webinars, and manage the entire process so all you need to do is run your business, my team and I take care of the rest!