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- 23 Billion Active Users
- Used by All Ages
- 53% Female
- 1 to 2 Updates per Day
- Content Type: Text, Links, Images, Video
Benefits:
Great for local promotion of events/services/products, builds community, finds new audiences
Challenges:
Organic reach is low, paid advertising is beneficial
- 1 Billion Active Users
- Largest Demographic: 18 to 29-year-olds
- 68% Female
- One Update a Week
- Content Type: Image and Video
Benefits:
Great for Visual brands and making connections with new and existing customers.
Challenges:
Creativity required.
- 590 Million Active Users
- Largest Demographic: 25 to 54-year-olds
- 56% Male
- 1 to 2 Posts per Day
- Content Type: Text with Image
Benefits:
B2B lead generation, recruiting.
Challenges:
Become a thought leader in your industry.
- 250 Million Active Users
- Median Age: 40
- 80% Female
- 30 Pins per Day
- Content Type: Images
Benefits:
Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads
Challenges:
Custom images required
- 326 Million Active Users
- Largest Demographic: 18 to 29-year-olds
- 53% Male
- 10+ Tweets per Day
- Content Type: Text
Benefits:
News, PR, connect with influencers.
Challenges:
Tweets have a short lifespan.
YOUTUBE
- 9 Billion Active Users
- Used by All Ages
- 62% Male
- Upload Once a Week
- Content Type: Video
Benefits:
How-To Tutorials, solving problems, demonstrating products, helps to attract new customers.
Challenges:
Time and resource intensive.