Category: Website Design

June 9, 2016 / / Website Design

We were recently approached by a business owner, who had “lost” his website. When we checked, sure enough, the website no longer existed.  His URL came up with the logo of his hosting company. When we called the hosting company, they confirmed that the site had been deleted.  Where it went is a tale for another day – it may have been mischief, or the business owner may have accidentally deleted the site from the server.  But the site no longer existed online or on the server.  The business owner had no backup copies of the website. read more

May 4, 2016 / / Advertising

You have finally made the decision to run some Facebook Ads.  Sales could use a bump and there aren’t any other advertising sources out there that work and fit your budget.

Running Facebook Ads will guarantee sales right?  Wrong!

Facebook Ads are like any other Advertising source.  Whether it is the newspaper, television or a billboard the job of the Ad is to get people to notice your business and entice them to visit your website or store or pick up the phone and call.

Facebook Ads are no different, the job of the Ad is to reach people where they are – Facebook – and get them to click on the ad and visit your website to either learn more about your products or services or to make a purchase. read more

March 31, 2016 / / Facebook

A few weeks ago, we were hired to do Social Media Marketing and Advertising for a small company.  As we do before taking on any new clients, we checked their website.  While it was readable on our desktop computers, it was impossible to read when we opened it on our cell phones.  It was not mobile-friendly.

During our first meeting, we warned the owners that over a year ago Google announced that it would no longer return sites that are not mobile-friendly for searches done on mobile devices. We explained that this was because so many people are using mobile devices to access websites. read more

February 24, 2016 / / Content Marketing

A study published in 2011 found that 70% of people would not buy from a company with a poorly designed website.   And that was before the mobile revolution.  Today, most people are accessing the Internet from mobile devices, and 57% of them would not recommend a business after a disappointing mobile experience; 52% said that they would likely make their purchase from another company.

So what makes an experience “poor?”

Have you ever walked into a room that made you feel on edge?  Even if we can’t immediately put our finger on the problem, most of us have felt uneasy or uncomfortable when walking into certain rooms.  Maybe it was the clutter on every flat surface … or the color scheme that clashed … or too much furniture that felt claustrophobic instead of cozy … or the “cold” stark feeling of a sparsely furnished room. read more

October 25, 2015 / / Digital Marketing

Consider that many business owners and marketing managers are over 40.  If they graduated college around 1990, they were educated in a world without websites. (The first commercial website was published in 1990; by the end of 1991 there were 10.)  While the first cell phone went on sale in the U.S. in 1983, it wasn’t until the early 2000’s that phones were capable of Internet access.  In 1990 Mark Zuckerberg was 6 years old.  The digital revolution was just beginning.  Is it any wonder that many business owners and marketing managers are struggling to keep up? read more

August 26, 2015 / / Website Design

If you are in business, and have spent time, money and/or energy on your website, you probably want people to see it.  More than that, you would also like them to understand what you are trying to do (most likely sell products or services). Finally, you might want them to buy what you are selling.

Here are a few reasons your Website may not be achieving its goals:

  1. Your website is not “mobile friendly”

Google and Bing have made it abundantly clear that if you are not using a “responsive” website design, your website will not show up in search results – no matter how much time and money you have spent on SEO.  Also, even if your audience knows your web address or click a link from anyplace on the web using a mobile device, if the site is not easy to read and easy to navigate, they will probably get frustrated and leave.  Since more people now use the Internet from mobile devices than computers, this could be a pretty big issue. read more

June 12, 2015 / / Website Design

Most businesses want a website that can be found by potential customers and that will convince them that what the company is offering will solve their problems or fulfill their wants and needs.

We have been designing and writing websites for over 20 years. We have seen a lot of changes in technology and in consumer expectations over the years.  Today, both Google and website viewers seem to be interested in how a website looks and what it says.  Here are the things we have discovered that make websites attractive and useful to both viewers and Google in 2015: read more

March 27, 2015 / / Google

Google has left no doubt about how important it is to have a mobile-friendly site:

 “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”  (Google Webmaster Blog)

What this means is that Google’s algorithm can not only tell if your website is easily seen on mobile devices, but may ignore those that are not.  In fact, they are now displaying a “Mobile Friendly” icon when they display your website or blog in their search results. read more

June 4, 2014 / / Facebook

In early 2011, I wrote a blog detailing the reasons to hire a Social Media Marketing Manager.  It is now 2014 and Social Media has exploded. (Facebook has over 25 Million Business Pages and other Social Sites are not far behind.)   The downside to all of this is that it is more difficult for business to be heard “above the noise.”  In fact, Facebook recently announced a change in their algorithm that makes it harder for business posts to make it to the Newsfeed.  They admit that quality, quantity and engagement are factors impacting whether a post is displayed.  They also admit that paid advertising is more effective for businesses, who want their messages seen. read more

May 23, 2014 / / Website Design

Dave Zinman, writing in Business2Community offers “5 Tips for Building a DIY Website.”   If you read his post carefully, you might understand why a DIY website might not be your best option. His tips for business owners who want to develop their own websites are to:

  1. Think like a designer
  2. Think like a copy editor
  3. Think like your user
  4. Think like an SEO expert
  5. Think like an advertiser

Sounds good. But if you are not a designer, a copy editor or an SEO expert, can you really think like one?  And if you don’t have those skill sets, how do you develop a website that looks like you do?hard cat

The simple fact is that anyone can design, write and publish a website. My friend recently called me to brag that her 11-year-old granddaughter had published her first website.  The goal of the website was to get a good grade and impress her teachers, friends and grandmother. Her website met those goals. Business websites, however, have other goals. read more