Category: Voice-Activated Search

Voice interaction has been linked directly to local search with an increase in phone calls.  Whether its to find restaurants, hotels, doctors, heating and air conditioning help, directions to a local address, local voice search is on the rise.

Consumers have begun to realize the value of voice-activated, user-friendly interactions.  It is predicted that by 2020 half of all online searches will be voice searches.

According to BrightLocal Study:

  • 58% of consumers have used voice search to find local business information within the last year.
  • 46% of voice search users look for a local business daily.
  • 27% visit the website of a local business after conducting a voice search.
  • 76% of smart home speaker users conduct local searches at least once a week and 53% performing daily searches.

The Breakdown

Use voice-activated devices least once per day1:

  • 41% of all adults
  • 65% of users age 25 to 49
  • 59% of users age 18 to 24
  • 57% of users age 50 and over

How voice searches are used2: read more

In the third quarter of 2018, smart speaker shipments grew nearly 200% globally.  Amazon shipped the most devices and Google came in a close second.

Consumers have begun to realize the value of voice-activated, user-friendly interactions.  It is predicted that by 2020 half of all online searches will be voice searches.

It’s time to optimize your online efforts for voice search.  Unfortunately, each device has a specific criterion for optimization, so you will have to make sure you cover all the bases. read more

February 20, 2019 / / Voice-Activated Search

It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and 30% of web-browsing will be done without a screen.

Currently 20% of all Google searches are voice searches.    Voice search is also more mobile and locally focused.  If you are only optimizing your website for views you are missing a segment of searches that could be costing you business.

In addition to website SEO and Social Media optimization you will now need to optimize your business for voice-activated searches for assistants like Alexa, Cortana, Siri, and Google Home. read more