What the Heck is a Whiteboard Video? from The Word Pro, Inc. on Vimeo.
You have seen them, those videos with the hand actually writing little pictures and doodles with the voiceover promoting a real estate broker or an insurance plan and even promoting whiteboard creation services.
Or maybe you have heard people talking about getting a whiteboard video for their business.
But what the heck is a whiteboard video?
Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.