Video is a crucial, necessary, and important part of any marketing strategy. In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.
Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions. Generation Y shoppers are 264% more likely to share product videos when shopping online.
“An Explainer Video is a short, fun and informative video that is usually 2 – 3 minutes long but in some cases (like this video which runs at 3:22) can be longer. Because it is light, entertaining and fun to watch it captures and retains viewers more effective than just text or boring videos.”
Videos in general generate higher engagement and a larger organic reach than written content or images. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic.
2017 is looking like it will be the year of video. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic. 
Video provides higher engagement with content, stronger consumer attention and it improves your SEO. In fact, according to Comscore, using video on your website can increase the chance of a front page Google result by 53 times.
In addition to the above benefits, the following statistics show that video should be a necessity in your 2017 marketing plan.
What the Heck is a Whiteboard Video? from The Word Pro, Inc. on Vimeo.
You have seen them, those videos with the hand actually writing little pictures and doodles with the voiceover promoting a real estate broker or an insurance plan and even promoting whiteboard creation services.
Or maybe you have heard people talking about getting a whiteboard video for their business.
But what the heck is a whiteboard video?
Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.
