The 2016 Election has definitely become all about Social Media. In past presidential races candidates who took a more progressive and innovative approach toward campaigning were often criticized. Candidates who were innovative in their approach toward campaigning were the winners in the end.
Franklin Roosevelt was one of the first innovators of his time with radio broadcasts, his fireside chats are legendary and were a game-changer. He used the most cutting edge technology of the time to reach millions of people.